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2012 | Buch

Soft Computing in Information Communication Technology

Volume 2

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SUCHEN

Über dieses Buch

This book is a collection of the accepted papers concerning soft computing in information communication technology. The resultant dissemination of the latest research results, and the exchanges of views concerning the future research directions to be taken in this field makes the work of immense value to all those having an interest in the topics covered. The present book represents a cooperative effort to seek out the best strategies for effecting improvements in the quality and the reliability of Fuzzy Logic, Machine Learning, Cryptography, Pattern Recognition, Bioinformatics, Biomedical Engineering, Advancements in ICT.

Inhaltsverzeichnis

Frontmatter
Discusses Display Space Information Dissemination to Appeal to the Point

Display activities is a kind of dissemination of information activity, it contributed to the people and things dialogue between process, embodies a relationship between disseminator and receiver, the fundamental purpose is to make the populace most effective to accept the related information in the limited space and time. And appeal to point for designers can generally been understood as through certain media to target audience gambits and pass on in order to achieve the desired response. This article from the display space information transmission of several appeal point expounds display space as the design process is the most direct medium of communication that play the role of dissemination of information.

Yuhua Li, Lili Xu, Futing Wang
Brief Discussion of “Concept Illustration Art” of Information Age

This paper is based on the evolution of traditional illustration to modern illustration. With the brief review of the development of art, it stated the changes between the development of human society information and the way, the speed of information dissemination; The areas of modern illustration are mainly used in printing media from the past to TV, the Internet and other electronic media quickly, thus formed more beyond the traditional “illustration” concept; Illustration will continue to seek and enlarge self-development space with the development of human information age, which will continue playing an important role in modern society information dissemination.

Futing Wang
Nature·Humanity·Soul Porcelain·Ganzi

This essay aimed at exhibiting the national culture and nature environment of Tibetan region as well as the kindness, honesty and devoutness of the Tibetan people with the inspiration from carved stones and the porcelain arts as the carrier. The aesthetic conception of modern porcelain arts has been changing as the application of ethnical culture in modern porcelain arts has become more and more attractive for viewers, Porcelain·Ganzi, with the characteristics from combining the porcelain and MANI cairns, showed a particular kind of regional culture of Tibetan to us through reappearing the MANI cairns with porcelains, which can bring viewers affection related with nature and intense aesthetic experience, which aim at carrying the Tibetan culture forward and invest with the innovations by trying to provide interaction and communication between different emotions.

Kuikui Zhao, Jicheng Xie
An Analysis of Cost Optimization in Promoting Activity-Based Costing Management

The rapid development and application of modern science and technology cause the market environment to change from gradually to abruptly, at the same time, the global financial crisis has not receded, all the nations actively seek to protect the environment and keep the sustainable economic development. In this new business environment, traditional cost management is not enough to achieve the strategic goal while Activity-based Costing Management can, by analyzing the value chain, distinguish value-added activities and non-value-added activities and measure the value-added costs and non value-added costs accurately to reduce the number of intermediate links that can lower the cost, and to provide strong impetus for the maximization of enterprise value along the value chains.

Xiaoqiang Li
Analysis on the Influence of Visual Modeling on Information Transmission in Advertising Design

Information transmission is main characteristics of advertisement, which relies on visual modeling to transmit information. In order to achieve the perfect advertising results, the designer always adopts modern design to transmit commodity information. This paper will reflect the transmission result by understanding and analyzing visual modeling in advertising design.

Cheng Chang, Jicheng Xie
Interpretation of the Symbol of Ancient Chinese Pottery

The invention and use of pottery have facilitated and consolidated the settlement of human life and expanded the meaning of the agricultural production to progress of human society. The pottery is not the language and text, but it is the physical legacy of a bygone era and the fossil of human life from the passing era in another sense. This article is trying to analyze the class and decorative patterns of the ancient Chinese pottery from the perspective of the semiotic cognitive view, in order to find his semiotic meaning.

Xin Lin, Jicheng Xie
Research Overview on Apparel Fit

Apparel fit is defined as the relationship between the size and contour of the garment and those of the human body. Apparel fit is one of the most important factors that influence apparel comfort and apparel sale, and it is also a basic requirement of wearing. This paper states the present research status on apparel fit.

Yufu Shan, Gu Huang, Xiaoming Qian
Research on How to Incorporate Helping Mechanism of Students Who Have Learning Difficulties into Teaching Management

This study combines with our university’s actual situation, investigates helping and management system of students with learning difficulties from the view of teaching management. On the basis of analysis of causes for learning difficulties, we study the existing teaching management system reform, promote the hierarchical management, develop management systems for special students with learning difficulties pointing at different teaching processes, and strive to develop the potential of each student with the principle of promoting construction through management to truly improve the quality of teaching.

Wei Shao, Fuzhong Wang, Jie Huang, Jing Sun, Ru Li, Qi Yang
On the Influence of Online Education on Teacher-Student Relationship

With its distinctive features of openness, sharing and interaction, online education facilitates and strengthens a new teacher-student relationship which is characterized by teacher-led and student-centered characteristics. While providing an effective teaching that cannot be realized in traditional face-to-face classrooms, online education has some disadvantages in itself such as a lack of emotional communication, ineffectiveness in supervision. Therefore, to develop online education, it is necessary to draw some lessons from the traditional teaching model in maintaining a close and intimate teacher-student relationship. To that end, on the one hand, interaction between students and the teacher should be emphasized and an emotional connection between students and the teacher should be built; on the other hand, more emotional elements can be included into the online education resources so as to arouse students’ emotional participation.

E. Lai, Yansong Xue
Research on Foreign Direct Investment of Chinese Private Enterprises

This paper analyzes the status and characteristics of foreign direct investment of Chinese private enterprises. Also, the paper profoundly analyzes the motive and reasons for foreign direct investment of Chinese private enterprises. By the means to study case, the author analyzes the strategies of Haier’s foreign direct investment.

Yan Luo, Ruiqi Qin
Discussion on the Implementation of the Credit System in Institutions for Higher Education

The credit system is one kind of education modes. The paper compared credit system and academic year system, Credit system is a complex and coordinated process to carry out the credit system, and it is also a giant project. at last the paper gives some suggestions on carrying out the credit system.

Zhiyong Zhang, Yansong Xue
On Ecological Architecture Technology and Design Aesthetics

There are greater and greater contradictory and conflicts of development of human and living environment we have to face with. The proportion of architecture’s energy consumption is quite big. It is obvious in architecture energy, ventilation design, construction of natural light and artificial lighting. As the technology becomes mature, the demand of design aesthetics has been proposed. The necessity of combination between technology and art is analyzed from style beauty and structure beauty.

Wei Wang
Study on Digital City’s Technique and Urban Planning

Digital city’s technique provides multi-level, high quality, high efficient information services and decisive support for governments, enterprises and individuals, accomplishes fast paced development of productivity and general improvement of people’s living standard. GIS is built platform of total system. Provide objective overall information for urban planning design and three dimensional virtualized direction of development also provides technical support for process of urban planning design and achievements exhibition.

Wei Wang
Path Analysis on How Attention Impacts Investment Decision Making

Attention bottleneck exerts double restraints on information set in the course of the information receiving. As a kind of subjective resource, attention determines the condition of information set which leads to decision-making expectation deviation and fuzzy condition in action and status space. This further influences his economic behaviors. Attention has become a key link in the decision-making chain from information to attention to decision-making and then to new information. The author analyzes why and how attention influences economic behaviors by using the set theory under the framework of decision-making. The paper discusses the relationship between attention and economic behaviors from the angles “attention dark box” in the course of information of normal and practice in order to discover the receiving.

Zongsheng Wang
Positive Analysis of Allocation of Attention

An investor’s limited capacity of attention is in contradiction with the vast amount of information in modern financial markets, which makes the investing people focus their attention selectively. This paper makes such a positive study so as to ascertain indirectly that influence does exist. and that comments on stocks, the way of their release and even the representation of the comments are all influential factors to affect man’s selective focus of attention.

Zongsheng Wang
The Information Processing Based on Attention Allocation

From relative quantity analysis of attention allocation, this paper has deduced the rule that tolerance of attention consumption reduces with time. Then, we can explain that the information searcher tends to selectively pay attention to information. Via anatomising study mechanism between information searched and priori knowledge, we have inquired into optimized paths during multi-periods dynamic allocation process. So this paper opened out entire course of information processing.

Zongsheng Wang
Basic Analysis on Molecular Behavior of RMB Settlement

Cross-border RMB settlement is important content of RMB internationalization and regionalization. In reality, it features as two practical types as “Yunnan model” and “Shanghai model”. This paper analyzes deeply their situation, operational mechanism and development. Analyze trigger basis of enterprises choosing people by game frogs and its replicator dynamical equation of state, propose successful experiences of copying “Yunnan model”, and improve the development routine of “Shanghai model” by initiative and clear gradual systematic accumulation.

Zongsheng Wang
Investment Portfolio Model Based on Attention

Markowitz portfolio theory is the core of microfinance, but modern stock market is increasingly reflected in a attention market. The modification and development of original theory model is to generate attention constraints from portfolio model, which is the theoretic basis of regulating stock market.

Zongsheng Wang
Development of Electronic Clothes and Thinking about Its Value

In light of the development of the electronic clothes, its technology forms are analyzed from five aspects which includes the microminiaturization of device, device flexibility, connect technology, function fibers and power supply. The electronic clothes are classified as the entertainment clothes, communication clothes, monitor clothes, remote control clothes, locating clothes and clothes which can adjust temperature and pressure. Its current situation of development is introduced. And its cultural value and progressive meaning are expounded.

Sun Jing
Discussing Three-Dimensional Design Cheongsam from Clothing Human Engineering

From traditional and modern cheongsam, compared with the human body, the author analyzed three-dimensional design cheongsam in body measurement, loose measure design, structural design, and other human engineering functions. And further elaborate method of body measurement, important parts of loose design, method of structural design. The study of further improvement of cheongsam to adapt to the aesthetic demand of contemporary significance.

Yun Wang, Haiwei Yu, Xiao Zhang
A New Method of Pencil Drawing

This paper proposes an new method of pencil drawing generation technique based on Line Integral Convolution (LIC). The original LIC pencil filter utilizes image segmentation and texture direction detection techniques for defining outlines and stroke directions, and the quality of a resulting image depends largely on the result of the white noises and the texture directions. It may fail to generate a reasonable result when the white noises and the texture directions are not consistent with the texture structure of the input image. To solve this problem, we propose in this paper to improve the existed LIC-based method. First, a more accurate and rapid graph-based image segmentation method is introduced to divide the image into different regions. Second, we present a new region-based way to produce white noises and texture directions. We also demonstrate the enhanced LIC pencil drawing is closer to the real artistic style.

Shuo Sun, Chunbao Ge
The Empirical Analysis on the Action of Binhai New Area FDI for Economic Development Based on the Two Visions of Capital Accumulation and Exports Level

This paper analyzed the role that Binhai New area FDI plays in the economic development from two visions: capital accumulation and exports level. Based on the analysis, this paper presented conclusions. The Binhai New Area should change the investment attracted model, and fully play the leading role of FDI technology transformation in the Binhai New Area innovation. And it also could adjust the foreign investment attracted policies and industry sectors, to pull the foreign investment to the industries which have higher prospects such as advanced processing and manufacturing and tertiary industry. At the same time, it should deepen the understanding of strengthening the foreign-enterprises-rooted.

Shenshen Wang, Chunhong Zhu
The Research on the Social Appraisal Index System of Reproduction of Media Politic to Sport Events

We will conduct this project design and arrange investigation and research about the task by using questionnaire survey, interview and analytical hierarchy process at the point of the 16th game of college students in Hebei province. The questionnaire was given out in two stages, factors of each index will be confirmed at the first time. The ratio of relative importance among factors in each index will be confirmed in the second time in order to be used in the analytical hierarchy process. By researching the relation between the reproduction of media politic to provincial sports events and the social appraisal, the index system of that in order to reappear the initial mechanism of action of international media politic on social appraisal in Beijing Olympic Games. It will be an example of framework for the establishing social appraisal in the important international sport game in the future and promote the development of quantization research on international media and social appraisal on sports.

Xinyu Wu
The Development and Application of Valuation System on Competitive Sports Events

The some related researching materials and fixed the index factors of the valuation system on sport events after comparing, analyzing and synthesizing. I calculated the weight of each factor in valuation system and used AHP method to construct a judgment matrix according to the scored data. All the factors have been examined on conformance by calculating. The sport events have become an important part of people’s daily life with the coming of information society and popularity of sport. The development and application of valuation system on sport events will contribute a lot to construct a comprehensive feedback system on sport events, promote sports development and improve the quality of people’s life. The value of this study and the social appraisal framework based on it is used generally to testify some practical problems and be worthwhile to be popularized.

Xinyu Wu
The Olympic Myth Macro Effect Mechanism Established by Internet Media Politics

Check America’s public opinion strategy on Beijing Olympic, with two basic dissemination theoretical system, news agenda-setting (timeline) and overall promotion strategy (spatial axis), as the research lead. It is perceived that the behavior of American Internet Media Politics was steady. Recognition of a great America was shaped domestic and abroad. And the American style Olympic legend and myth tradition was continued and maintained. Review China’s public opinion strategy on Beijing Olympic, and examine the situation of Sino-America Internet Media Politics. It is perceived that the behavior of China’s Internet Media Politics fell short of expectations. China’s Internet Media Politics is, on a great deal of degree, influenced by western news review pattern and pre-assumed concept of value, insufficient of actively guiding the public opinion. Unveil the macro effect mechanism of Internet Media Politics’ construction of Olympic legends. And provide reference for the China Internet Media Politics practice on 2012 London Olympic Games.

Lu Huang
Identifying Core Competence of Sports Journals in China from the Perspective of Author

This paper is to identify the core competence of sports journals in China from the perspective of author and reader, combined with theories on core competence and analysis on macro-development of journals, and to discuss the cases of representative journals with core competence advantages, for example, manuscript evaluation process advantage of Journal of Capital Institute of Physical Education, network impact advantage of Journal of Physical Education, review period advantage of Journal of Tianjin University of Sport, popularity advantage of Journal of Sports and Science, institutional identity advantage of Journal of sports science, and etc. The times when identity is considered to determine fate has gone and now journals are faced with new circumstances externally and internally, which has promoted the innovation of journals.

Lu Huang
The Value of the Basketball and Hip-Hop Dancing’s Invention and Its Feasibility

Basketball hip-hop is a new body-building form which combines hip-hop with basketball. Currently, the sport only appears in some parts of our country, and the media hasn‘t reported or propagandized it. After referring to large amount of materials, there is no research related to the sport. The paper makes preliminary study of the value of creation of basketball hip-hop, significance of popularization and the existing difficulties and expects to promote the development of this sport.

Chao Guo
Graphic Design of Poetic Thought

Poetic thought in modern graphic design plays a unique role, it will visual elements complete refine and expression comes out, with the most concise and effective visual form show more design theme profound connotations. Poetry imagery as design, graphic design vision language manifestation of rhythm and cadence with poetry imagery exist the subtle relation.

Sisi Lv, Weiwei Suo
Analysis of the Needs of College Media Sports Information and Its Accessing Channels

With the advance of information-based society, mass media information will be important resource for college students. By investigating 2216 students from 25 colleges of Hebei province, we analysis the needs of college media sports information and its accessing channels in this paper. The result shows that college students have several motivations of contacting media sports information, different media have the different motivations. For college students, the major motivations of contacting media sports information are acquiring knowledge, learning and entertainment, in order to meet their reality and entertainment needs. Mass media is the important accessing channel. Among them, electronic media (include Internet, television, radio) are the major approach and internet has become the preferred way to sports information.

Xinyu Qiu, Jian Cao
Study on the Fatigue Coefficient of World Elite Male Athletes in Swimming

By conducting statistic analysis of competition results of the top 20 elite male swimmers of each year, we have figured out the fatigue coefficient of different events with the same swimming stroke of the world elite male swimmers. Fatigue coefficients of 100m, 200m, 400m freestyle are 4.53s, 9.77s, 12.83s; when 200m butterfly is 11.75s, and the 200m backstroke is 9.51s; when 200m breaststroke is 10.02s, 400m individual medley is 15.23s. In addition, data analyses of typical cases are undertaken to provide reasonable quantitative indicators for the formulation of training, competition and goals of the national excellent male swimmers. Fatigue coefficient is universal. It applies not only to elite athletes in the world, but also to elite athletes in China.

Xinyu Qiu
To Improve College Teachers Multimedia Software Design Capability Theory of Basic Research

Informatization teaching methods are widely applied in colleges and universities, especially with the growing popularity of multimedia technology of software. Not only can active teaching atmosphere, expand the student’s thinking, improve teaching efficiency, but also strengthens the teaching effect and improve the teaching efficiency. Now because of many multimedia software designers, resulting in lack of theoretical support, Multimedia information design does not reach the Ideal target, the side-effect is the deviation of teaching theory and practice. All kinds of micro teaching and learning strategies are not fully effective in multi-software also. Therefore, the role of theory on practice is obvious.

Wangdengcai, Hankun
The Study on the Application of Sports Dance in Golf Technical Teaching

As a new rising sports program, the study on methods and means of golf technical teaching is insufficient. In order to make beginners master the key points of golf technique, this paper points out the concept of introducing sports dance into golf technical teaching. It is believed that permeating sports dance into every link in the process of golf technical teaching can help students establishing the concept of core strength, perceive proper shift of center of gravity, and learn to control the rhythm of movement, so as to stimulate students’ interest in learning. The results of teaching experiment that using this teaching method demonstrate that the average score of special skill assessment for students in experimental group is obviously superior to the matched group, and this difference is highly distinct (P<0. 01), so it indicates that this teaching methodology has higher value of application and popularity.

Li-Jiquan, Qin Li
Garments Enterprise Pattern Analysis Used B2B2C

In the global economy under the pressure of the environment since 2009, stagnated the overall apparel industry, and commerce have emerged satisfactory trend, the growth rate is gratifying. In this case, the traditional garment enterprises began to explore new intensive business model. In fact, many companies have plans to enter the traditional clothing of fine details of e-commerce are among the manipulator. B2B2C model of e-commerce industry’s concerns caused, many experts believe that this is China’s economic system mode, more in line with national conditions, are more easily profitable model. Experts predict that by 2011 many of the traditional garment enterprises will complete their e-commerce services, the number of burst into the network marketing year, China’s apparel online shopping is expected to deal size will be more than 70 billion Yuan.

Zhengjia Rui
A Brief Analysis of Present Status and Development of Digital Corporate Image Design

This paper puts emphasis on discussing the expansion of corporate image design in the background of the rapid development of digital technology, and looks ahead to the future development of diversification through analysing its important role in the development of modern enterprises.

Luping Lu
Thinking of Human Design of Furniture

The human design is a contemporary new design concept developing from human-orientation. This kind of design pays special attention to social vulnerable groups, and takes the human personality, emotional and cultural significance into account, viewing the earth as the source of resources and the ecological environment, pursuing the century theme of sustainable human development and humanization improvement.

Lan Ma
The Microscopic Construction of China’s Government Functions in the Universities’ Transformation of Sci-tech Achievements

The low ratio of the universities’ transformation of Sci-tech achievements is an important aspect of the problem of the transformation of our country’s Sci-tech achievements. Whether or not can our government effectively promote the transformation of the universities’ Sci-tech achievements, and improve the ratio of the universities’ Sci-tech achievements, will directly affect the overall Sci-tech development level of China’s future and sustainable economic development. From the five micro aspects of laws and regulations, investment system, Sci-tech management system, assessment mechanisms and building service system, the article describes our government functions’ construction in the universities’ transformation of Sci-tech achievements.

Jianhua Zhang, Xiaomin Fan
The Overall Design of the Government Functions of the Higher Institute Tech Achievements Transformation

Government function is one of the key factors of restricting the conversion rate of tech achievement transformation in higher institutions of China, thus the scientific define of the overall design of the government function become an urgent issue about the tech achievement transformation in higher institutions. This paper pointed out the roles and responsibilities of the government from the angle of role: the provider of the transformation of the Sci-tech achievements system, defenders of the market order and the public service providers. Meanwhile, from the macroscopic level, it also indicated five overall functions in the transformation of Sci-tech achievements in universities of China: regulations drive function, interest coordination function, and incentive guided function, effectively balance function, and intermediary service work function.

Jianhua Zhang, Wenbo Zhu
The Blend of Modern Graphic Design and the Culture and Art of Traditional Chinese Paper-Cut

Chinese folk paper-cut is the most representative of artistic form in Chinese folk, which is the basis of folk art and the maternal art, providing good learning and reference for modern graphic design has played. This paper focuses on an in-depth analysis of how the traditional Chinese folk paper-cut art to make combination and fusion in modern graphic design.

Liu Hui
Analysis of Chinese Tea Packaging Design

Tea has a long history in China. Tea history is not only a history of Chinese nation’s humanity development, but also a colorful folklore history. This paper mainly analyzes and studies on materials selection in tea packaging design, configuration, picture, color, character and other elements. Excellent tea packaging not merely protect the tea from several problems encountered in the environment, but also can transmit product’s information accurately and rapidly.

Liu Hui
On Undergraduate Management of Research Colleges

The innovative nature of the research colleges decides its personnel cultivating objective- innovative talents. The college student management plays a very important role in cultivating innovative talents. This article describes the content and feature of research colleges, analyzes current problems of undergraduate management in research colleges, and finally proposes the countermeasures to improve the undergraduate management in research colleges.

Fan Tian
Study on Upgrading Construction Industry Take Jiangxi Province for Example

This paper analyzes the existed defects and the causes of construction industry structure in Jiangxi Province at present stage. Focusing on the various kinds of problems for the structures of construction industry, this paper puts forward concrete measures and strategies to achieve the optimization of construction industry structures in Jiangxi province.

Junxiao Lin, Zhenning Liu
The Innovative Thinking in Book Binding Design

Book binding design can advance the cognition of the artistic quality and design language, improve the taste of readers and promote the development of books industry and publishing in China. Excellent works of book binding have unique innovation. Having been regarded as vision carries of plane, book binding is limited into old mode of thinking for a long time. Designers should use innovative mode of thinking to conceive and transform the value for design. Making full use of the different type of format, designers innovate and produce the external styling and pages of solid of books. With the development of modern science and application of innovative materials in book binding, we will explore a new way together the material language and the green books as a whole new philosophy of creative thinking so as to display the charm of book arts.

Yanjun Wang
Analysis about Value Evaluation of Technology-Based Small and Medium-Sized Enterprises

Fund shortage is one of important restraining factors in technology-based SME development. Overall value evaluation of these enterprises can realize financing smoothly. Combined with features of technology-based SME, this paper builds value evaluation model for these enterprises based on the general evaluation of tangible assets, growth competence and core competency. Meanwhile the concrete analysis on the model is given.

Yan Li
The Impact of the Traditional Female Aesthetic Ideas on Visual Communication Design

The traditional Chinese culture stresses “harmony between man and heaven” and “combination of softness and hardness”, and a variety of visual expression techniques emerge one after another. The traditional female aesthetic ideas significantly influence the innovation of visual communication design, and provide more valuable design space for visual communication design.

Hongjiao Duan, Li Zhang
Building of the Green Space Plants and Architecture

Based on the building and plant as the research object, this paper expounds the plants and architectural design association. Through the analysis of the ecological effect of plants, the combining forms of building and plants and adornment meaning, this paper emphatically expounds plants and architectural profundity contact. Finally from the perspective of the ecological design, this paper discusses the bionic building plant application. This paper fully lists the outstanding case at home and abroad, summarizes the sustainable development of plants and architecture combination, making design much closer to the nature.

Mingzhi Feng, Baiyang Jin
Integrating Object Detection and Tracking in Outdoor Environment

Object tracking is one of the key technologies in smart visual surveillance. However, due to the existing of varying sunlight, shadows, plants swaying, the difficulty of object tracking is greatly increased in outdoor environment. To tackle this problem, a new algorithm based on the augmented particle filter is proposed in this paper. It is able to combine object detection and tracking. Here, we employ Gaussian mixture model to model the background of the monitored environment. Furthermore, we extract the binary image of object by background subtraction as the corresponding observation. In the subsequent tracking phase, we use Kalman filter to introduce the most recent observations into particle filter and produce the suboptimal Gaussian proposal distribution. Experimental results demonstrate the proposed algorithm can handle a certain degree of complexity in outdoor environment.

Ziwei Ni, Meixiang Zhang, Jin Li, Quan Zou, Qicong Wang
Discussion on the Courtyard under Two Levels of Management System—The Relationship between Tests Central and Faculty Working Office

After the management system of our tests central was reformed, many situations and problems first came onto being. One of the most prominent problems is how to deal with the relationship between faculty working office and tests central. Therefore, the paper discusses the problems in order to promote management systematic reform of tests central and coordinate the relationship between the development of teaching and experiment from four perspectives.

Chen Sun
Effects of Aerobic Training and Strength Training on Body Composition and Bone Mineral Density of the Middle and Old Aged People

Objective: In this study, a analysis was taken to compare the physical fitness average values among the 2group objects which were selected through a questionnaire survey: aerobatic training group (AT), AT combined with ST(AS). Study the effection of two kinds of exercises on elder’s physical fitness. Method: One hundred and twenty elders aged 50-60 years was divide into aerobatic training group (AT) (60), AT combined with ST (AS) group (60). In addition, a training programmed lasting for 12 weeks was arranged on the objects not undertaking systematic exercises. Before and after the experimental training the fitness tests were undertaken and the indexes of the fitness tests were compared. Conclusion: Suitable and regular resistance training could enhance the elders work endurance, produce beneficial effects to their aerobic work capacity and produce optimal effects to their cardiac function.

Bo Liang
Studies on the Relationship between Land Use/Cover Types and Urban Heat Island Effect in Changchun

In recent years, enhanced urban heat island effect is a prominent urban environmental issue that many scholars are studying. In this paper, the capital of Jilin Province - Changchun had been selected as the study area. Thermal infrared bands of Landsat 7 ETM+ daytime image(July 15,1999) and Landsat 5 TM daytime image (July 29,2007) were used to retrieve brightness temperature instead of land surface temperature. This study provides retrieved images on the UHI phenomena in Changchun and the findings can be used to guide further study integrating satellite high-resolution thermal data with land use/cover .In conclusion, the spatial structure of thermal field was obtained in different time. The NDVI, NDWI, NDBI and NDBaI indices were used to characterize the land use/cover types in the study region and to study the relationships between land use/cover types and UHI qualitatively and quantitatively. The results show that it had a significant urban heat island phenomenon in Changchun in two different years. Furthermore, according to quantitative statistics, there are close relations between the spatial structure of urban thermal patterns and land use types. The results in this study may also be used in programming of city environment and forecasting of heat island effect.

Ming Yan, Yuanyuan Song
Supply Chain Coordination Based on Buy-Back Contract under Price-Sensitive and Time-Sensitive Demand

In this paper, pricing and order decision problems of a two-stage decentralized supply chain was studied. Demands are both price-sensitive and time-sensitive. First, the centralized supply chain model as a benchmark, we analyzed the optimal order quantity, optimal price and lead time. Secondly, optimal decisions and coordination condition of decentralized supply chain under the buy-back contract were analyzed. Finally, a numerical example was proposed to analyze the impact of price factor, time factor and other model parameters on the profits and coordination efficiency of supply chain under buy-back contract.

Chenglin Shen, Xinxin Zhang
Retailer’s Pricing and Channel Selection under E-Commerce Environment

In this paper, we investigated a monopoly manufacture use traditional retail channels and internet channels to sell products. Customers are heterogeneous in preference for sale channel use. Customers are divided into fashion customers and traditional customers. Using utility theory we established customer’s purchase decision models. Retailer’s profit maximization as the objective function, combined with the customer channel choice factors, the strategy of retail channels choice and product pricing were proposed.

Chenglin Shen, Xinxin Zhang
Research on the Principle Parts of Ecological Technology Innovation for Recycled Economy

The characters of ecological technology innovation limit the structure of innovation principle parts during the development of circular economy, which is a deterministic process including economic benefit, social benefit and ecological benefit. According to this, the principal parts of innovation cannot be single one but multielement, in which enterprise is the core with the support of government, college, institute and the public.

Yan-bing Yin, Shao-wei Liu, Zi-yi Han
Optimizing Books Purchasing Indicators Evaluation System with AHP Method

This paper analyses the business process of books purchasing and bidding, studying the criteria for the structure, content and weight, advancing the AHP method to optimize indicators evaluation system, improving the evaluation mechanism of bidding process, which make the bidding process more scientific, fair, and form a highly efficient pattern of books purchasing.

Ding Ying, Liu Jin, Ma Yushan
Research on Relations between Illumination Media and Dry Goods

With the development of science, Light is used actively in the creation of art as materials; people do not just use it for lighting. This article is talking about how the light is skillfully used in the exhibition of dry goods, by comparing the difference of various elements, to explore a way to explore a way to widen the use of fiber art.

Na Zhao, Baiyang Jin
Application of Virtual Reality in Tourism Management Professional Teaching

With the rapid development of tourism industry, the demands and requirements for tourism management talents get higher and higher. The traditional teaching model can not meet the requirement, however, Virtual Reality technology can effectively solves this problem. Firstly, the paper introduces the Virtual Reality technology and its features, and then discusses the characteristics of tourism management profession and teaching status simply, which lead to the function of Virtual Reality in tourism management teaching. With the application and popularization of Virtual Reality in all fields, the application in tourism teaching will also be inevitable.

Shi-chen Fan, Feng-xia Wang
Analysis on the Interaction of Public Art in Different Areas of City

In recent years,with the rapid development of our economic and enlarge our city,the demands of culture are improving,more people take more focus on the development of our urban public art. As an improtant part in urban contruction, public art has its own positive effect, it will keep connection with works, designer, people and city space.The communication in these four parts is also the main form expression of interaction about public art. In system of urban construction, the interaction of public art has different meanings in defferent areas. This paper will show these differents from business district, tourist attractions and campus. And indicate the expressions of city public art in these different areas.

Yong Ni, Ya Teng
The Existence for RDE with Small Delay

In this article, we prove that for the classical reaction-diffusion equations (RDE)

u

t

– Δ

u

 = 

f

(

u

(

t

),

u

(

t

τ

)) with a small delay, there exists a weak solution. Our method is Galerkin approximations which is one of the most important methods in proving the existence of weak solution. This method can be found in many works, for example [4]. It is to build a weak solution by first constructing solutions of certain finite-dimensional approximations, and then building energy estimate and last passing to limits. Imposing some condition on the nonlinear

f

, we first make use of Galerkin approximations to prove the local existence and uniqueness theorem for weak solutions of the Initial-Bounded Value Problem.

Xunwu Yin
From Marxist Economics to See the Value of Labor Education

Marx’s Theory of Labor Value, we can draw on the nature of educational labor the following conclusions: First, education is a labor of labor or service labor; Second, labor education, labor is a commutative; Third, education has an indirect nature of production. Education itself has great productivity features, mainly reflected in the enhancement of human labor and to promote scientific and technological progress and so on. And the educational value of the products of labor can be achieved through education market.

Tang Liang
Theoretical System of Logistics Research on Logical Starting Point

The full understanding and integration of logistics disciplines theoretical system of the present research results, combined with academic theory system requirements on the logical starting point, analysis of the logistics system as a whole emergence of the formation mechanism of the overall logistics system derived emergence of the theoretical system of the logistics discipline logical starting point.

Fukui Li, Xin Li, Weiping Ma, Qiushuang Huang, Hong Jiao
The Deepening of International Labor’s Division and Transnational Human Resource Management

As the deepening of international labor’s division, many of our enterprises start to “go out” and try to become multinational corporations, so how to improve our human resource management is very important. In view of this, this paper describes the new development of transnational human resource management which are promoted by the deepening international labor’s division, then illustrates the challenges which also owe to the deepening the international labor’s division, finally this paper gives some suggestions to improve our level of Transnational Human Resource Management.

Lin Zhang, Ming-fu Cao
Analysis of the Role Played by Garment CAD Technology in China’s Garment Industry Development

As a modern high-tech design and production technology, garment CAD technology has been recognized and applied by a growing number of garment enterprises and applications. This article analyzes the active role played by garment CAD technology from various aspects in the development of China’s garment industry, discusses the existing shortcomings and solutions and explain the three-dimensional garment CAD software technology will play a greater role in the future development of China’s garment industry.

Baoqin Sun
Cultural Reflection of Experiential Marketing at the Underwear Stores

Experience elevates emotions and values that are conveyed to consumers by brand culture. With the enhancement of underwear branding in this brand era, it is crucial for an enterprise to enable its consumers to experience the brand culture and understand the brand connotations. This thesis emphasizes the importance of the new experiential marketing mode in the revealment of brand value and the embodiment of consumable brand culture by discussing the applications of experiential marketing at the underwear stores.

Aiqing Tang
The Explanation of Modern Public Art Orientation

When paying attention to orientation creation of public artists look for its connection with relevant creation language and apply them into the creation of public art work. Meanwhile they involve their work into city view and nature view with their insightful by using the force of culture feature presented by sites like building, street, city landmark, leisure square, greenbelt, create work about public utilities, sculpture and scenery, cooperate with environment artists.

Baiyang Jin, Yanxiu Jin
New Knowledge on the Penetrating Point of Public Art Design

Public art works must be placed in the public space or public domains, so they can have social and public contacts. In doing so, art, artists and the public may have mutual exchanges, communication and influence. Public art is a kind of interactive art, two-way communication art. With the public participation, public art interacts with them and affects public views. Public art pursues art social effect. Public art no longer belongs to artists’ personal creation. Instead it needs the participation of the public. So, public art can absorb public discourse right and visual experience. This also manifests the concerns to public values equal communication and shorten the distance between the public and works.

Baiyang Jin, Yanxiu Jin
Analysis on the Competitiveness of Chinese Steel Industry and That of South Korean

As an important industry to supply raw materials, Chinese steel industry remains high growth momentum in GDP duringg this period. In the global steel industry, the rising of Chinese steel industry is thought to be a threat to other countries in the world, especially for the counter part of Korea and Japan. But research on the competence of Sino-South Korean steel industry is not widely and so far there is no concrete study for the whole industry. Therefore, this study uses trade statistics of steel industry of UN COMTRADE to deduce the influence on Chinese steel industry from China’s view based on the analysis on the change of characteristics and the competitiveness of China and South Korea.

Kijo Han, Jun Liu
Research on the Vulnerability of Coastal Zone System Development

Economy advanced and populous coastal zones employed large amounts of resources and polluted external environment. Therefore, economic and social system of these zones exhibits vulnerability and sustainable development is profoundly affected. Even the system may breaks down. This article discusses the cause for the vulnerability of coastal zone and establishes its evaluation system on the basis of analysis on coastal zone development. Analytic hierarchy process, method of calculating vulnerability and method of gray prediction are used to evaluate bearing capacity, recuperability, susceptibility and stability exerted by coastal zones in the course of time.

Weixi Zhang, Ruifeng Zhang, Yefeng Wang
How to Resolve Problems of Strategic Positioning of Higher Institutions—From the Perspective of Corporative Strategic Analysis

At the present stage, there exist some basic contradictions which still have not been resolved for many years in strategic positioning for the development of higher institutions of China. The way to deal with the problems is to break through case-style thinking method and expand visions of strategic analysis. Since theories and experience of corporative strategic analysis are old and profound, they will definitely provide a salutary lesson to do research on strategic positioning of higher institutions.

Fazong Qiu, Sisi Chen
Analysis on Tianjin Flavor in Adornment of Kite Wei

As a representative part of folk culture in Tianjin, Kite Wei is leading the development of intangible culture of Tianjin. It wins an international reputation for its exquisite form and unique decoration style which contains rich cultural accumulation and folk cultural essence. So far how to understand Tianjin culture has become an urgent issue.

Xi Gai, Jicheng Xie
Analysis on the Food Packaging of Honored Brand in Tianjin

The packaging of honored brand in Tianjin is expressing its unique cultural value besides the historical value through refining the folk culture of Tianjin and transmitting regional history and civilization as a regional cultural mediator. Moreever, the localized packaging has become a carrier of the material and spiritual culture of Tianjin to show its uniqueness in the more and more fiece commodity market economy.

Xi Gai, Jicheng Xie
The Relationship between the Development of Chinese Modern Art Industry and Art Sponsorship
Analysis on Art Biennials of China and South Korea

In modern art, art Biennial is a great power to drive the development of art industry, but also a significant stage to exhibit new achievements of art. This paper took China Shanghai Biennial and South Korea Gwangju Biennial as examples and made a comparison of their developments. Then it tried to probe into the effects of art sponsorship on Chinese art industry, extant problems and some solutions by studying foreign art system and art market. It is concluded from the experience of South Korea Gwangju Biennial and biennials in European countries that a successful biennial must combine expenditure of national cultural industry, corporate sponsorship and market economic operation.

Yanxiu Jin, Baiyang Jin
Research on Coordination in Supply Chain for Perishable Goods Based on Quality Risk

The paper examines the problem of quality control under supply chain coordination for perishable goods based on quality risk. Considering the asymmetric information, the models of principal-agent are formulated based on the share level of the quality risk between supplier and buyer when one of quality evaluation level and quality prevention level is unobservable and when both of them are unobservable. Make the decision of the penalty for defective unites identified during inspection and the external failure’s share level between buyer and supplier to optimize the profit of the whole supply chain when there is moral-hazard and the partner is purchasing individual optimization.

Li-na Wang, Li-li Lu
Soft Furnishings—Taste of Life Candle

With the pursuit of personal decoration, “soft furnishings” have become a new direction for people to invest. Among the many decorations, the candle is undoubtedly one of the important accessories. However, with the development of technology, its potential is gradually being replaced by high-tech products. Speaking from the origin of this candle to further inquiry by candles, candles evoke a new understanding of life and thus bring an honor to add your color.

Lei Jiao, Baiyang Jin
Research on the Countermeasures of Tianjin to Join GPA

China launched formal negotiations to join the GPA in the December 28, 2007; On July 19, 2010 the WTO Government Procurement Committee submitted a revised bid list, the door of China’s government procurement market will be open. Tianjin is one of four municipalities in China, the economy is large in scale, rapid development, and the government procurement market potential is also large. In Joining GPA, Tianjin government procurement will face opportunities and challenges. Therefore, this research needs to adapt to the situation and development, provide reference information for Tianjin Joining GPA.

Yu-yun Zhai, Zhuang Zhou, Yan-hua Wu, Na-na Chen
Study on Topography Differentiation Characteristics of Spatial Distribution and Dynamic Change of Bamboo Forest

In order to grasp the spatial and dynamic changes of mountain bamboo resources, this study uses the 2007 forestry investigation sub-compartment diagram of Shuncang, Fujian province, two-period TM images, DEM and other data in 1998 and 2007 to extract information of bamboo forest through Remote sensing and Geographic Information technology, create spatial distribution map of bamboo forest and make overlay analysis of it with topographic factors grade map, so as to research the topography differentiation characteristics of spatial distribution and dynamic change of bamboo forest. The results show that the bamboo forest in Shuncang is mainly distributed in the semi-sunny slope and semi-cloudy slope with where are at an elevation of 1200m below with a slope of 25 degrees below, the mountain bamboo forest at the elevation of 1200m below accounts for 99.89% of the total bamboo forest area, the proportion of bamboo forest with a slope of 25 degrees below is90.39%, while the proportion of bamboo forest with a slope of 35 above is less than 3%; the proportion of bamboo forest in semi-sunny slope and semi-cloudy slope is 56.98%; for almost 20 years, the bamboo forest resources in this county are improving rapidly, increase, decrease and unchange, this three kinds of variation types trend to increase firstly and then decrease with the changes of slope direction and aspect, while with the increase of elevation, the types of increase and unchange trend to increase firstly and then decrease, the decrease type is decreasing gradually.

Fengying Guan, Shaohui Fan, Jian Liu, Lijuan Miao
The Study on Management and Development of the Value Chain Construction of State-Owned Forest Resources Operational Organization

With China’s forestry reform, state of forest resources management theory and practice are faced with a historic turning point, as the core of economic growth, promote the optimized allocation of state-owned forest resources, improve operational efficiency and optimize the organization’s management structure will be the focus of forest resource management development. By building the value chain of State-owned forest management organization, the value of an enterprise’s major business would be identified , prompting the state-owned forest resources dynamic organization, coordination and management, improving operational organizations in the forestry industry competitiveness, and promoting a rapid, sustainable forestry economy development.

Jie Wang, Yude Geng, Kai Pan
Backmatter
Metadaten
Titel
Soft Computing in Information Communication Technology
herausgegeben von
Jia Luo
Copyright-Jahr
2012
Verlag
Springer Berlin Heidelberg
Electronic ISBN
978-3-642-29452-5
Print ISBN
978-3-642-29451-8
DOI
https://doi.org/10.1007/978-3-642-29452-5