2. Special Features of the Communications Industry

As a classic for one of the most radical changes in history, change management literature repeatedly cites the fact that Henry Ford introduced the assembly line in 1908 and thus established the automobile as a mass product. Incremental change through evolution, as well as radical change, occurs in all industries. Change management literature rarely differentiates between different sectors in its statements. The book “Change Management in Gesundheitsunternehmen” by Martina Oldhafer et al. published by SpringerGabler in 2019 is almost an exception. So why shouldn’t everything that change management classics such as John Lewin have established with his three-phase model or John P. Kotter with his eight-step model also apply to the media and communications industry?