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2017 | OriginalPaper | Buchkapitel

10. Sports Equipment

verfasst von: Mohab Anis, Ghada AlTaher, Wesam Sarhan, Mona Elsemary

Erschienen in: Nanovate

Verlag: Springer International Publishing

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Abstract

Nanotechnology greatly contributed to the growth of the sports market by making sports equipment more popular. This chapter shows how nanotechnology could add enhanced features to sports equipment by making it lighter and stronger. The chapter will further discuss how the sports equipment market is enjoying a unique privilege—that the consumers are athletes whether amateurs or professionals—over other markets. This privilege encouraged sports equipment manufacturers to invest in nano based equipment. Consumers are usually well educated and health-conscious, so they are willing to pay more for better performing equipment. Nanomaterials are to known to add unique features to sports equipment and many of the nano-enhanced equipment has granted better performances to athletes in worldwide competitions and in Olympic games. The latter case, however, is still under debate because nano-enhanced equipment is more expensive and not all athletes can afford it, meaning that not all athletes have equal opportunities in competitions.