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2020 | OriginalPaper | Buchkapitel

Field Sales Transformation – Digital Services to improve Sales Processes and Productivitiy

verfasst von: Semih Akkaya, Michael Hepp

Erschienen in: Automatisierung und Personalisierung von Dienstleistungen

Verlag: Springer Fachmedien Wiesbaden

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Sales forces today faces various challenges. Digital services can support the salesforce with these challenges and help them to be more productive in their daily work. But which issues can be addressed with which digital tool? This paper explores the challenges and opportunities of digitalization to achieve sales performance excellence and how digital services can improve existing processes of sales to be more productive in the future.

Metadaten
Titel
Field Sales Transformation – Digital Services to improve Sales Processes and Productivitiy
verfasst von
Semih Akkaya
Michael Hepp
Copyright-Jahr
2020
DOI
https://doi.org/10.1007/978-3-658-30168-2_4

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