Ausgabe 1/2017
Inhalt (7 Artikel)
Original Article
Consumers’ responses to cause related marketing: moderating influence of cause involvement and skepticism on attitude and purchase intention
Jayesh D. Patel, Dharmesh D. Gadhavi, Yupal S. Shukla
Original Article
Inclusion of ethics, social responsibility, and sustainability in business school curricula: a benchmark study
Walter Wymer, Sharyn R. Rundle-Thiele
Open Access
Original Article
Word-of-mouth in the health care sector: a literature analysis of the current state of research and future perspectives
Sebastian Martin
Original Article
Analyzing the role of public sector marketing in improving social effectiveness: a case study from Anhui province, China
Ahmad Nawaz Zaheer, Audil Rashid
Original Article
Conceptualizing social entrepreneurship: perspectives from the literature
João J. Ferreira, Cristina I. Fernandes, Marta Peres-Ortiz, Helena Alves
Original Article
Influencing factors on citizen safety perception: systems and broken windows theories
Luis Camilo Ortigueira-Sánchez
Original Article
“Keep your eyes up, don’t text and drive”: a review of anti-texting while driving Campaigns’ recommendations
Magdalena Cismaru, Kate Nimegeers