Ausgabe 1/2004
Inhalt (8 Artikel)
Corporate social responsibility and marketing: An integrative framework
Isabelle Maignan, O. C. Ferrell
Information content and consumer readership of print ads: A comparison of search and experience products
George R. Franke, Bruce A. Huhmann, David L. Mothersbaugh
Importers' benevolence toward their foreign export suppliers
Dong-Jin Lee, M. Joseph Sirgy, James R. Brown, Monroe Murphy Bird
A cross-national model of job-related outcomes of work role and family role variables: A retail sales context
Richard G. Netemeyer, Thomas Brashear-Alejandro, James S. Boles
Innovation generation in supply chain relationships: A conceptual model and research propositions
Subroto Roy, K. Sivakumar, Ian F. Wilkinson
Domestic country bias, country-of-origin effects, and consumer ethnocentrism: A multidimensional unfolding approach
George Balabanis, Adamantios Diamantopoulos
Reviews of books
Peggy Cunningham, Robert V. Kozinets, Douglas Reid, E. Stephen Grant, Russell Casey
Marketing and the law
Karen Gantt, Ann Morales Olazábal, Anita Cava, René Sacasas, Anita M. Moorman, Jeffrey M. Samuels, Linda B. Samuels