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Zeitschrift

Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science 1/2008

Ausgabe 1/2008

Special Issue: Service-Dominant Logic: Continuing the Dialog. Guest Editors: Robert F. Lusch and Stephen L. Vargo

Inhaltsverzeichnis ( 15 Artikel )

01.03.2008 | Conceptual/Theoretical Paper | Ausgabe 1/2008

Service-dominant logic: continuing the evolution

Stephen L. Vargo, Robert F. Lusch

01.03.2008 | Conceptual/Theoretical Paper | Ausgabe 1/2008

The service-dominant logic and the future of marketing

David Ballantyne, Richard J. Varey

01.03.2008 | Conceptual/Theoretical Paper | Ausgabe 1/2008

Extending the service-dominant logic: from customer centricity to balanced centricity

Evert Gummesson

01.03.2008 | Conceptual/Theoretical Paper | Ausgabe 1/2008

Fundamentals of service science

Paul P. Maglio, Jim Spohrer

01.03.2008 | Ausgabe 1/2008

Service-dominant logic and resource theory

Eric J. Arnould

01.03.2008 | Conceptual/Theoretical Paper | Ausgabe 1/2008

Why “service”?

Stephen L. Vargo, Robert F. Lusch

01.03.2008 | Conceptual/Theoretical Paper | Ausgabe 1/2008

Marketing with integrity: ethics and the service-dominant logic for marketing

Andrew V. Abela, Patrick E. Murphy

01.03.2008 | Conceptual/Theoretical Paper | Ausgabe 1/2008

An expanded and strategic view of discontinuous innovations: deploying a service-dominant logic

Stefan Michel, Stephen W. Brown, Andrew S. Gallan

01.03.2008 | Conceptual/Theoretical Paper | Ausgabe 1/2008

The service-dominant logic and a hierarchy of operant resources: developing masterful operant resources and implications for marketing strategy

Sreedhar Madhavaram, Shelby D. Hunt

01.03.2008 | Conceptual/Theoretical Paper | Ausgabe 1/2008

Managing the co-creation of value

Adrian F. Payne, Kaj Storbacka, Pennie Frow

01.03.2008 | Methodological Paper | Ausgabe 1/2008

A descriptive model of the consumer co-production process

Michael Etgar

01.03.2008 | Original Empirical Research | Ausgabe 1/2008

Trying to prosume: toward a theory of consumers as co-creators of value

Chunyan Xie, Richard P. Bagozzi, Sigurd V. Troye

01.03.2008 | Original Empirical Research | Ausgabe 1/2008

The effects of customer participation in co-created service recovery

Beibei Dong, Kenneth R. Evans, Shaoming Zou

01.03.2008 | Original Empirical Research | Ausgabe 1/2008 Open Access

Managing innovation through customer coproduced knowledge in electronic services: An exploratory study

Vera Blazevic, Annouk Lievens

01.03.2008 | Conceptual/Theoretical Paper | Ausgabe 1/2008

Reconfiguration of the conceptual landscape: a tribute to the service logic of Richard Normann

Stefan Michel, Stephen L. Vargo, Robert F. Lusch

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