Ausgabe 1/2018
Inhalt (10 Artikel)
Editorial
Review articles: purpose, process, and structure
Robert W. Palmatier, Mark B. Houston, John Hulland
Review Paper
Meta-analysis: integrating accumulated knowledge
Dhruv Grewal, Nancy Puccinelli, Kent B. Monroe
Open Access
Conceptual/Theoretical Paper
Business cycle research in marketing: a review and research agenda
Marnik G. Dekimpe, Barbara Deleersnyder
Open Access
Conceptual/Theoretical Paper
Cost-effective service excellence
Jochen Wirtz, Valarie Zeithaml
Methodological Paper
On the significance of statistically insignificant results in consumer behavior experiments
Robert A. Peterson, U. N. Umesh
Methodological Paper
Marketing survey research best practices: evidence and recommendations from a review of JAMS articles
John Hulland, Hans Baumgartner, Keith Marion Smith
Original Empirical Research
Strategic goal accomplishment in export ventures: the role of capabilities, knowledge, and environment
Stavroula Spyropoulou, Constantine S. Katsikeas, Dionysis Skarmeas, Neil A. Morgan
Original Empirical Research
The substitution strategy dilemma: substitute selection versus substitute effectiveness
Zachary G. Arens, Rebecca W. Hamilton
Original Empirical Research
The impact of retail format diversification on retailers’ financial performance
Yuying Shi, Jeremy M. Lim, Barton A. Weitz, Stephen L. France