Ausgabe 2/2000
Inhalt (12 Artikel)
An examination of selected marketing mix elements and brand equity
Boonghee Yoo, Naveen Donthu, Sungho Lee
Interimistic relational exchange: Conceptualization and propositional development
C. Jay Lambe, Robert E. Spekman, Shelby D. Hunt
The influence of cause-related marketing on consumer choice: Does one good turn deserve another?
Michael J. Barone, Anthony D. Miyazaki, Kimberly A. Taylor
An integrated model of sales managers’ communication practices
Mark C. Johlke, Dale F. Duhan, Roy D. Howell, Robert W. Wilkes
The effects of extrinsic product cues on consumers’ perceptions of quality, sacrifice, and value
R. Kenneth Teas, Sanjeev Agarwal
The role of slotting fees and introductory allowances in retail buyers’ new-product acceptance decisions
J. Chris White, Lisa C. Troy, R. Nicholas Gerlich
Development and validation of scales to measure attitudes influencing monetary donations to charitable organizations
Deborah J. Webb, Corliss L. Green, Thomas G. Brashear
Reviews of books
Victoria L. Crittenden, Maria Sannella, Dwayne D. Gremler, Nancy Menelly Bulkley, Irfan Ahmed, Michael Brady