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Journal of the Academy of Marketing Science

Ausgabe 2/2008

Inhalt (11 Artikel)

Original Empirical Research

The contribution continuum

Daniel M. Ladik, David W. Stewart

Original Empirical Research

Achieving relationship marketing effectiveness in business-to-business exchanges

Robert W. Palmatier, Lisa K. Scheer, Kenneth R. Evans, Todd J. Arnold

Original Empirical Research

A meta-analytic review of opportunism in exchange relationships

Jody L. Crosno, Robert Dahlstrom

Original Empirical Research

The antecedents and consequences of manufacturer–distributor cooperation: an empirical test in the U.S. and Japan

Michael Song, C. Anthony Di Benedetto, Yushan Zhao

Original Empirical Research

A longitudinal study of the effects of life status changes on changes in consumer preferences

Anil Mathur, George P. Moschis, Euehun Lee

Open Access Original Empirical Research

Weathering product-harm crises

Kathleen Cleeren, Marnik G. Dekimpe, Kristiaan Helsen

Original Empirical Research

Linking cause-related marketing to sales force responses and performance in a direct selling context

Brian V. Larson, Karen E. Flaherty, Alex R. Zablah, Tom J. Brown, Joshua L. Wiener