Ausgabe 2/2008
Inhalt (11 Artikel)
The effect of market orientation and its components on innovation consequences: a meta-analysis
Amir Grinstein
Achieving relationship marketing effectiveness in business-to-business exchanges
Robert W. Palmatier, Lisa K. Scheer, Kenneth R. Evans, Todd J. Arnold
A meta-analytic review of opportunism in exchange relationships
Jody L. Crosno, Robert Dahlstrom
The moderating role of institutional networking in the customer orientation–trust/commitment–performance causal chain in China
Xueming Luo, Maxwell K. Hsu, Sandra S. Liu
The antecedents and consequences of manufacturer–distributor cooperation: an empirical test in the U.S. and Japan
Michael Song, C. Anthony Di Benedetto, Yushan Zhao
A longitudinal study of the effects of life status changes on changes in consumer preferences
Anil Mathur, George P. Moschis, Euehun Lee
Customer betrayal and retaliation: when your best customers become your worst enemies
Yany Grégoire, Robert J. Fisher
Weathering product-harm crises
Kathleen Cleeren, Marnik G. Dekimpe, Kristiaan Helsen
Linking cause-related marketing to sales force responses and performance in a direct selling context
Brian V. Larson, Karen E. Flaherty, Alex R. Zablah, Tom J. Brown, Joshua L. Wiener
Understanding the adoption of new brands through salespeople: a multilevel framework
Jan Wieseke, Christian Homburg, Nick Lee