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Zeitschrift

Journal of the Academy of Marketing Science

Journal of the Academy of Marketing Science 2/2011

Ausgabe 2/2011

Inhaltsverzeichnis ( 9 Artikel )

01.04.2011 | Original Empirical Research | Ausgabe 2/2011

Protecting relational assets: a pre and post field study of a horizontal business combination

Robert F. Lusch, James R. Brown, Matthew O’Brien

01.04.2011 | Ausgabe 2/2011

An investigation of the cross-national determinants of customer satisfaction

Forrest V. Morgeson III, Sunil Mithas, Timothy L. Keiningham, Lerzan Aksoy

01.04.2011 | Original Empirical Research | Ausgabe 2/2011

Proactive customer orientation and its role for creating customer value in global markets

Christopher P. Blocker, Daniel J. Flint, Matthew B. Myers, Stanley F. Slater

01.04.2011 | Original Empirical Research | Ausgabe 2/2011

The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance

Todd J. Arnold, Eric (Er) Fang, Robert W. Palmatier

01.04.2011 | Original Empirical Research | Ausgabe 2/2011

Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages

Janet Y. Murray, Gerald Yong Gao, Masaaki Kotabe

01.04.2011 | Original Empirical Research | Ausgabe 2/2011

An examination of consumer sentiment toward offshored services

Shawn T. Thelen, Boonghee Yoo, Vincent P. Magnini

01.04.2011 | Original Empirical Research | Ausgabe 2/2011

Customer relationship management and company performance—the mediating role of new product performance

Holger Ernst, Wayne D. Hoyer, Manfred Krafft, Katrin Krieger

01.04.2011 | Original Empirical Research | Ausgabe 2/2011

A taxonomy of control mechanisms and effects on channel cooperation in China

Yadong Luo, Yi Liu, Leinan Zhang, Ying Huang

01.04.2011 | Conceptual/Theoretical Paper | Ausgabe 2/2011

Expanding understanding of service exchange and value co-creation: a social construction approach

Bo Edvardsson, Bård Tronvoll, Thorsten Gruber

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