Ausgabe 2/2011
Inhalt (9 Artikel)
Original Empirical Research
Protecting relational assets: a pre and post field study of a horizontal business combination
Robert F. Lusch, James R. Brown, Matthew O’Brien
An investigation of the cross-national determinants of customer satisfaction
Forrest V. Morgeson III, Sunil Mithas, Timothy L. Keiningham, Lerzan Aksoy
Original Empirical Research
Proactive customer orientation and its role for creating customer value in global markets
Christopher P. Blocker, Daniel J. Flint, Matthew B. Myers, Stanley F. Slater
Original Empirical Research
The effects of customer acquisition and retention orientations on a firm’s radical and incremental innovation performance
Todd J. Arnold, Eric (Er) Fang, Robert W. Palmatier
Original Empirical Research
Market orientation and performance of export ventures: the process through marketing capabilities and competitive advantages
Janet Y. Murray, Gerald Yong Gao, Masaaki Kotabe
Original Empirical Research
An examination of consumer sentiment toward offshored services
Shawn T. Thelen, Boonghee Yoo, Vincent P. Magnini
Original Empirical Research
Customer relationship management and company performance—the mediating role of new product performance
Holger Ernst, Wayne D. Hoyer, Manfred Krafft, Katrin Krieger
Original Empirical Research
A taxonomy of control mechanisms and effects on channel cooperation in China
Yadong Luo, Yi Liu, Leinan Zhang, Ying Huang
Conceptual/Theoretical Paper
Expanding understanding of service exchange and value co-creation: a social construction approach
Bo Edvardsson, Bård Tronvoll, Thorsten Gruber