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Journal of the Academy of Marketing Science

Ausgabe 2/2022

Inhalt (10 Artikel)

Review Paper

Marketing research on Mobile apps: past, present and future

Lara Stocchi, Naser Pourazad, Nina Michaelidou, Arry Tanusondjaja, Paul Harrigan

Conceptual/Theoretical Paper

Online influencer marketing

Fine F. Leung, Flora F. Gu, Robert W. Palmatier

Original Empirical Research

Perceived financial constraints and normative influence: discretionary purchase decisions across cultures

Malika Malika, Durairaj Maheswaran, Shailendra Pratap Jain

Original Empirical Research

More than money: establishing the importance of a sense of purpose for salespeople

Valerie Good, Douglas E. Hughes, Hao Wang

Original Empirical Research

Consumer authenticity seeking: conceptualization, measurement, and contingent effects

Fabian Bartsch, Katharina Petra Zeugner-Roth, Constantine S. Katsikeas

Original Empirical Research

The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use

Rosanna K. Smith, Elham Yazdani, Pengyuan Wang, Saber Soleymani, Lan Anh N. Ton

Original Empirical Research

What brand do I use for my new product? The impact of new product branding decisions on firm value

Larisa Kovalenko, Alina Sorescu, Mark B. Houston

Original Empirical Research

Salient knowledge that others are also evaluating reduces judgment extremity

Claire I. Tsai, Min Zhao, Dilip Soman

Original Empirical Research

Customer-focused voice and rule-breaking in the frontlines

Gabriel Gazzoli, Nawar N. Chaker, Alex R. Zablah, Tom J. Brown

Original Empirical Research

The Effect of Air Pollution on Food Preferences

Jingwen Liu, Peng Zou, Yu Ma

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