Ausgabe 2/2022
Inhalt (10 Artikel)
Review Paper
Marketing research on Mobile apps: past, present and future
Lara Stocchi, Naser Pourazad, Nina Michaelidou, Arry Tanusondjaja, Paul Harrigan
Conceptual/Theoretical Paper
Online influencer marketing
Fine F. Leung, Flora F. Gu, Robert W. Palmatier
Original Empirical Research
Perceived financial constraints and normative influence: discretionary purchase decisions across cultures
Malika Malika, Durairaj Maheswaran, Shailendra Pratap Jain
Original Empirical Research
More than money: establishing the importance of a sense of purpose for salespeople
Valerie Good, Douglas E. Hughes, Hao Wang
Original Empirical Research
Consumer authenticity seeking: conceptualization, measurement, and contingent effects
Fabian Bartsch, Katharina Petra Zeugner-Roth, Constantine S. Katsikeas
Original Empirical Research
The cost of looking natural: Why the no-makeup movement may fail to discourage cosmetic use
Rosanna K. Smith, Elham Yazdani, Pengyuan Wang, Saber Soleymani, Lan Anh N. Ton
Original Empirical Research
What brand do I use for my new product? The impact of new product branding decisions on firm value
Larisa Kovalenko, Alina Sorescu, Mark B. Houston
Original Empirical Research
Salient knowledge that others are also evaluating reduces judgment extremity
Claire I. Tsai, Min Zhao, Dilip Soman
Original Empirical Research
Customer-focused voice and rule-breaking in the frontlines
Gabriel Gazzoli, Nawar N. Chaker, Alex R. Zablah, Tom J. Brown
Original Empirical Research
The Effect of Air Pollution on Food Preferences
Jingwen Liu, Peng Zou, Yu Ma