Journal of the Academy of Marketing Science 3/2021

06.01.2021 | Editorial

The importance of behavioral outcomes

John Hulland, Mark Houston

12.11.2020 | Conceptual/Theoretical Paper

A theory of multiformat communication: mechanisms, dynamics, and strategies

Jordan W. Moffett, Judith Anne Garretson Folse, Robert W. Palmatier

07.01.2021 | Review Paper

Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory

Willy Bolander, Nawar N. Chaker, Alec Pappas, Daniel R. Bradbury

Open Access 19.02.2021 | Methodological Paper

Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time

Katharina Keller, Christian Schlereth, Oliver Hinz

PDF-Version jetzt herunterladen Zum Volltext

13.04.2021 | Correction

Correction to: Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time

Katharina Keller, Christian Schlereth, Oliver Hinz

Open Access 13.01.2021 | Original Empirical Research

No conversion, no conversation: consequences of retail salespeople disengaging from unpromising prospects

William L. Cron, Sascha Alavi, Johannes Habel, Jan Wieseke, Hanaa Ryari

PDF-Version jetzt herunterladen Zum Volltext

23.11.2020 | Original Empirical Research

The dynamic nature of marketing constructs

Lars Bergkvist, Martin Eisend

29.10.2020 | Original Empirical Research

Sales enablement: conceptualizing and developing a dynamic capability

Robert M. Peterson, Avinash Malshe, Scott B. Friend, Howard Dover

20.02.2021 | Original Empirical Research

Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos

Carter Morgan, Tatiana M. Fajardo, Claudia Townsend

28.01.2021 | Original Empirical Research

A customer portfolio management model that relates company’s marketing to its long-term survival

Leigh McAlister, Shameek Sinha

16.11.2020 | Original Empirical Research

Governance implications of modularity in sourcing relationships

Nukhet Harmancioglu, Stefan Wuyts, Peren Ozturan

Springer Professional

Journal of the Academy of Marketing Science

Ausgabe 3/2021

Inhaltsverzeichnis (11 Artikel)

The importance of behavioral outcomes

A theory of multiformat communication: mechanisms, dynamics, and strategies

Operationalizing salesperson performance with secondary data: aligning practice, scholarship, and theory

Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time

Correction to: Sample-based longitudinal discrete choice experiments: preferences for electric vehicles over time

No conversion, no conversation: consequences of retail salespeople disengaging from unpromising prospects

The dynamic nature of marketing constructs

Sales enablement: conceptualizing and developing a dynamic capability

Show it or say it: how brand familiarity influences the effectiveness of image-based versus text-based logos

A customer portfolio management model that relates company’s marketing to its long-term survival

Governance implications of modularity in sourcing relationships

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Ausgabe 6/2021

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