Ausgabe 4/1998
Inhalt (7 Artikel)
Exploring the brand value-shareholder value nexus for consumer goods companies
Roger A. Kerin, Raj Sethuraman
Foreign market entry mode choice of service firms: A contingency perspective
Ikechi Ekeledo, K. Sivakumar
A scale for measuring attitude toward private label products and an examination of its psychological and behavioral correlates
Scot Burton, Donald R. Lichtenstein, Richard G. Netemeyer, Judith A. Garretson
The role of economic value, social value, and perceptions of fairness in interorganizational relationship retention decisions
Jule B. Gassenheimer, Franklin S. Houston, J. Charlene Davis
Research Note
Relationships between family communication and consumer activities of adolescents: An exploratory study
Kay M. Palan
Reviews of books
Victoria L. Crittenden, Simon J. Bell, Cornelia Dröge, Steven A. Frankforter, Deborah L. Cowles, Kenneth Day