Journal of the Academy of Marketing Science

From the editor

P. Rajan Varadarajan

Marketing to and serving customers through the internet: An overview and research agenda

A. Parasuraman, George M. Zinkhan

Marketing strategy and the internet: An organizing framework

P. Rajan Varadarajan, Manjit S. Yadav

Managing and measuring relational equity in the network economy

Mohanbir Sawhney, Jeff Zabin

U-commerce: Expanding the universe of marketing

Richard T. Watson, Leyland F. Pitt, Pierre Berthon, George M. Zinkhan

Exploring the implications of m-commerce for markets and marketing

Sridhar Balasubramanian, Robert A. Peterson, Sirkka L. Jarvenpaa

Service quality delivery through web sites: A critical review of extant knowledge

Valarie A. Zeithaml, A. Parasuraman, Arvind Malhotra

From consumer response to active consumer: Measuring the effectiveness of interactive media

David W. Stewart, Paul A. Pavlou

Cross-cultural and cognitive aspects of web site navigation

David Luna, Laura A. Peracchio, María D. de Juan

Technology and the customer interface: What consumers want in the physical and virtual store

Raymond R. Burke

Can price dispersion in online markets be explained by differences in e-tailer service quality?

Xing Pan, Brian T. Ratchford, Venkatesh Shankar

The impact of shopbots on electronic markets

Michael D. Smith

The customer economics of internet privacy

Roland T. Rust, P. K. Kannan, Na Peng

What attracts customers to online stores, and what keeps them coming back?

David J. Reibstein

The dot.com retail failures of 2000: Were there any winners?

Vijay Mahajan, Raji Srinivasan, Jerry Wind

The e-marketing mix: A contribution of the e-tailing wars

Kirthi Kalyanam, Shelby McIntyre

The impact of internet exchanges on business-to-business distribution

Das Narayandas, Mary Caravella, John Deighton

Online reverse auctions: Issues, themes, and prospects for the future

Sandy D. Jap

Cumulative bibliography