Journal of the Academy of Marketing Science

Retrospective and prospective views on the marketing/finance interface

Michael R. Hyman, Ike Mathur

The relationship between major-league sports’ official sponsorship announcements and the stock prices of sponsoring firms

T. Bettina Cornwell, Stephen W. Pruitt, John M. Clark

The impact of high-quality firm achievements on shareholder value: Focus on Malcolm Baldrige and J. D. Power and associates awards

Siva K. Balasubramanian, Ike Mathur, Ramendra Thakur

The relationship between shareholder wealth effects, diversity, and publicity as a marketing strategy

Vivek K. Pandey, Kevin J. Shanahan, Scott W. Hansen

Capital market impact of product marketing strategy: Evidence from the relationship between advertising expenses and cost of capital

Manohar Singh, Sheri Faircloth, Ali Nejadmalayeri

Market valuation models of the effect of advertising and promotional spending: A review and meta-analysis

Margy P. Conchar, Melvin R. Crask, George M. Zinkhan

Environmental marketing strategy and firm performance: Effects on new product performance and market share

William E. Baker, James M. Sinkula

How does financial performance affect marketing? Studying the marketing-finance relationship from a dynamic perspective

Mitchell J. Lovett, Jason B. MacDonald

Blowing bubbles: Heuristics and biases in the run-up of stock prices

Joseph Johnson, Gerard J. Tellis

Using a customer-Level marketing strategy to enhance firm performance: A review of theoretical and empirical evidence

V. Kumar, J. Andrew Petersen

Export marketing, interfunctional interactions, and performance consequences

John W. Cadogan, Sanna Sundqvist, Risto T. Salminen, Kaisu Puumalainen

An attitude-behavior model of salespeople’s customer orientation

Ruth Maria Stock, Wayne D. Hoyer

Control systems’ effect on attributional processes and sales outcomes: A cybernetic information-processing perspective

Eric Fang, Kenneth R. Evans, Timothy D. Landry

Situation variation in consumers’ media channel consideration

Sonja Wendel, Benedict G. C. Dellaert

Interactivity in the electronic marketplace: An exposition of the concept and implications for research

Manjit S. Yadav, Rajan Varadarajan

The evolution of consumer knowledge and sources of information: Hungary in transition

Robin A. Coulter, Linda L. Price, Lawrence Feick, Camelia Micu

Categorizing cognitive responses: An empirical investigation of the cognitive intent congruency between independent raters and original subject raters

Karin Braunsberger, R. Brian Buckler, David J. Ortinau

Marketing and the Law

Ann Morales Olazábal, Anita Cava, Rene Sacasas, Rita Marie Cain, Craig Barkacs, Don Mayer

Special issue reviewers