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Journal of the Academy of Marketing Science

Ausgabe 4/2022

Inhalt (12 Artikel)

Review Paper

Brand actions and financial consequences: a review of key findings and directions for future research

Vanitha Swaminathan, Sayan Gupta, Kevin Lane Keller, Donald Lehmann

Correction

Correction to: Brand actions and financial consequences: a review of key findings and directions for future research

Vanitha Swaminathan, Sayan Gupta, Kevin Lane Keller, Donald Lehmann

Open Access Original Empirical Research

The value relevance of digital marketing capabilities to firm performance

Christian Homburg, Dominik M. Wielgos

Open Access Original Empirical Research

Customer-oriented salespeople’s value creation and claiming in price negotiations

Roland Kassemeier, Sascha Alavi, Johannes Habel, Christian Schmitz

Open Access Original Empirical Research

Collect them all! Increasing product category cross-selling using the incompleteness effect

Christoph Bauer, Katie Spangenberg, Eric R. Spangenberg, Andreas Herrmann

Open Access Correction

Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect

Christoph Bauer, Katie Spangenberg, Eric R. Spangenberg, Andreas Herrmann

Open Access Original Empirical Research

Augmented reality-delivered product information at the point of sale: when information controllability backfires

Stefan Hoffmann, Tom Joerß, Robert Mai, Payam Akbar

Open Access Original Empirical Research

CEO narcissism, brand acquisition and disposal, and stock returns

Zixia Cao, Kehan Xu

Original Empirical Research

How does ambivalence affect young consumers’ response to risky products?

Anne Hamby, Cristel Russell

Original Empirical Research

Critics’ conformity to consumers in movie evaluation

Jun Pang, Angela Xia Liu, Peter N. Golder