Ausgabe 4/2022
Inhalt (12 Artikel)
Brand actions and financial consequences: a review of key findings and directions for future research
Vanitha Swaminathan, Sayan Gupta, Kevin Lane Keller, Donald Lehmann
Correction to: Brand actions and financial consequences: a review of key findings and directions for future research
Vanitha Swaminathan, Sayan Gupta, Kevin Lane Keller, Donald Lehmann
The value relevance of digital marketing capabilities to firm performance
Christian Homburg, Dominik M. Wielgos
Customer-oriented salespeople’s value creation and claiming in price negotiations
Roland Kassemeier, Sascha Alavi, Johannes Habel, Christian Schmitz
Collect them all! Increasing product category cross-selling using the incompleteness effect
Christoph Bauer, Katie Spangenberg, Eric R. Spangenberg, Andreas Herrmann
Correction to: Collect them all! Increasing product category cross-selling using the incompleteness effect
Christoph Bauer, Katie Spangenberg, Eric R. Spangenberg, Andreas Herrmann
Augmented reality-delivered product information at the point of sale: when information controllability backfires
Stefan Hoffmann, Tom Joerß, Robert Mai, Payam Akbar
CEO narcissism, brand acquisition and disposal, and stock returns
Zixia Cao, Kehan Xu
Digital selling: organizational and managerial influences for frontline readiness and effectiveness
Ryan Mullins, Raj Agnihotri
How does power distance belief impact consumers’ responses to demotion in hierarchical loyalty programs? The dual processes of monetary and psychological losses
Huachao Gao, Yinlong Zhang
How does ambivalence affect young consumers’ response to risky products?
Anne Hamby, Cristel Russell
Critics’ conformity to consumers in movie evaluation
Jun Pang, Angela Xia Liu, Peter N. Golder