Ausgabe 5/2014
Inhalt (6 Artikel)
Conceptual/Theoretical Paper
The strategic role of the sales force: perceptions of senior sales executives
William L. Cron, Artur Baldauf, Thomas W. Leigh, Samuel Grossenbacher
Original Empirical Research
Corporate sponsorship as an image platform: understanding the roles of relationship fit and sponsor–sponsee similarity
Ravi Pappu, T. Bettina Cornwell
Original Empirical Research
Does marketing and sales integration always pay off? Evidence from a social capital perspective
Dominique Rouziès, John Hulland
Original Empirical Research
Hedonic shopping motivation and co-shopper influence on utilitarian grocery shopping in superstores
Mark Yi-Cheon Yim, Seung-Chul Yoo, Paul L. Sauer, Joo Hwan Seo
Original Empirical Research
The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption
Jungsil Choi, Yexin Jessica Li, Priyamvadha Rangan, Promothesh Chatterjee, Surendra N. Singh
Original Empirical Research
Unpacking the relationship between empowering leadership and service-oriented citizenship behaviors: a multilevel approach
Seigyoung Auh, Bulent Menguc, Yeon Sung Jung