Ausgabe 5/2018
Inhalt (10 Artikel)
Original Empirical Research
Identity change vs. strategy change: the effects of rebranding announcements on stock returns
Yanhui Zhao, Roger J. Calantone, Clay M. Voorhees
Original Empirical Research
Unlocking the power of marketing: understanding the links between customer mindset metrics, behavior, and profitability
J. Andrew Petersen, V. Kumar, Yolanda Polo, F. Javier Sese
Original Empirical Research
Customer query handling in sales interactions
Sunil Singh, Detelina Marinova, Jagdip Singh, Kenneth R. Evans
Open Access
Original Empirical Research
Are conservative approaches to new product selling a blessing in disguise?
Michel van der Borgh, Jeroen Schepers
Original Empirical Research
An escalation of commitment perspective on allocation-of-effort decisions in professional selling
Robert Mayberry, James Sanders Boles, Naveen Donthu
Original Empirical Research
Initiating value co-creation: Dealing with non-receptive customers
Avinash Malshe, Scott B. Friend
Original Empirical Research
Online group influence and digital product consumption
Jifeng Mu, Ellen Thomas, Jiayin Qi, Yong Tan
What brand extensions need to fully benefit from their parental heritage
Paul W. Miniard, Rama K. Jayanti, Cecilia M. O. Alvarez, Peter R. Dickson
Original Empirical Research
Scanning for discounts: examining the redemption of competing mobile coupons
Paul Mills, César Zamudio