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Journal of the Academy of Marketing Science

Ausgabe 5/2022

Inhalt (11 Artikel)

Conceptual/Theoretical Paper

Boundary spanner corruption: a potential dark side of multi-level trust in marketing relationships

Sebastian Forkmann, Jonathan Webb, Stephan C. Henneberg, Lisa K. Scheer

Review Paper

The performance impact of marketing dualities: a response surface approach to resolving empirical challenges

Youngtak M. Kim, John R. Busenbark, Seung-Hwan Jeong, Son K. Lam

Open Access Original Empirical Research

Corporate lobbying and product recalls: an investigation in the U.S. medical device industry

Verdiana Giannetti, Raji Srinivasan

Original Empirical Research

A model of online shopping cart abandonment: evidence from e-tail clickstream data

Monika Kukar-Kinney, Angeline Close Scheinbaum, Larry Olanrewaju Orimoloye, Jeffrey R. Carlson, Heping He

Original Empirical Research

Information search behavior at the post-purchase stage of the customer journey

Cristiane Pizzutti, Renata Gonçalves, Maura Ferreira

Original Empirical Research

Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities

Saurabh Mishra, Sachin B. Modi, Michael A. Wiles

Original Empirical Research

Possessive brand names in brand preferences and choice: the role of inferred control

Mansur Khamitov, Marina Puzakova

Original Empirical Research

Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships

Jeremy S. Wolter, Dora E. Bock, Christopher D. Hopkins, Michael Giebelhausen

Original Empirical Research

Brand-generated social media content and its differential impact on loyalty program members

Blanca I. Hernández-Ortega, Michael A. Stanko, Rishika Rishika, Francisco-Jose Molina-Castillo, José Franco