Ausgabe 5/2022
Inhalt (11 Artikel)
Conceptual/Theoretical Paper
Boundary spanner corruption: a potential dark side of multi-level trust in marketing relationships
Sebastian Forkmann, Jonathan Webb, Stephan C. Henneberg, Lisa K. Scheer
Review Paper
The performance impact of marketing dualities: a response surface approach to resolving empirical challenges
Youngtak M. Kim, John R. Busenbark, Seung-Hwan Jeong, Son K. Lam
Open Access
Original Empirical Research
Corporate lobbying and product recalls: an investigation in the U.S. medical device industry
Verdiana Giannetti, Raji Srinivasan
Original Empirical Research
A model of online shopping cart abandonment: evidence from e-tail clickstream data
Monika Kukar-Kinney, Angeline Close Scheinbaum, Larry Olanrewaju Orimoloye, Jeffrey R. Carlson, Heping He
Original Empirical Research
Information search behavior at the post-purchase stage of the customer journey
Cristiane Pizzutti, Renata Gonçalves, Maura Ferreira
Original Empirical Research
Economic policy uncertainty and shareholder wealth: the role of marketing, operations, and R&D capabilities
Saurabh Mishra, Sachin B. Modi, Michael A. Wiles
Original Empirical Research
Possessive brand names in brand preferences and choice: the role of inferred control
Mansur Khamitov, Marina Puzakova
Original Empirical Research
Not the relationship type? Loyalty propensity as a reason to maintain marketing relationships
Jeremy S. Wolter, Dora E. Bock, Christopher D. Hopkins, Michael Giebelhausen
Original Empirical Research
Brand-generated social media content and its differential impact on loyalty program members
Blanca I. Hernández-Ortega, Michael A. Stanko, Rishika Rishika, Francisco-Jose Molina-Castillo, José Franco
Original Empirical Research
The effect of incentive structure on referral: the determining role of self-construal
Lili Wang, Zoey Chen
Original Empirical Research
Consumer preference for pay-per-use service tariffs: the roles of mental accounting
Sejeong Yun, Kwanho Suk