Ausgabe 2/2018
Inhalt (10 Artikel)
How reviewers’ use of profanity affects perceived usefulness of online reviews
Michael Hair, Timucin Ozcan
Effects of physical cleansing on subsequent unhealthy eating
Jungkeun Kim, Jae-Eun Kim, Jongwon Park
Spatial heterogeneity of country-of-origin effects within a country: analysis of online review ratings in the US car market
Minyoung Kim, Sunghoon Kim, Jongkuk Lee
The effect of control priming on irresponsible financial behavior
Mohammed El Hazzouri, Kelley J. Main
The 101 calorie mini pack: the interaction between numerical and verbal marketing cues
Elizabeth A. Minton, Richie L. Liu, Christopher T. Lee
Implicit and explicit preferences for brand name sounds
Ruth Pogacar, Michal Kouril, Thomas P. Carpenter, James J. Kellaris
Penny wise and pound foolish? How thinking style affects price cognition
Lingjiang Lora Tu, Chris Pullig