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Zeitschrift

Marketing Letters

Marketing Letters 3/1997

Ausgabe 3/1997

Inhaltsverzeichnis ( 10 Artikel )

01.07.1997 | Ausgabe 3/1997

The Signaling Impact of Low Introductory Price on Perceived Quality and Trial

Niraj Dawar, Miklos Sarvary

01.07.1997 | Ausgabe 3/1997

The Reciprocal Impact of Brand Leveraging: Feedback Effects from Brand Extension Evaluation to Brand Evalution

Vicki Lane, Robert Jacobson

01.07.1997 | Ausgabe 3/1997

Modeling Methods for Discrete Choice Analysis

Moshe Ben-Akiva, Daniel Mcfadden, Makoto Abe, Ulf Böckenholt, Denis Bolduc, Dinesh Gopinath, Takayuki Morikawa, Venkatram Ramaswamy, Vithala Rao, David Revelt, Dan Steinberg

01.07.1997 | Ausgabe 3/1997

Choice in Computer-Mediated Environments

Russell Winer, John Deighton, Sunil Gupta, Eric Johnson, Barbara Mellers, Vicki Morwitz, Thomas O'Guinn, Arvind Rangaswamy, Alan Sawyer

01.07.1997 | Ausgabe 3/1997

Perspectives on Multiple Category Choice

Gary Russell, David Bell, Anand Bodapati, Christina Brown, Joengwen Chiang, Gary Gaeth, Sunil Gupta, Puneet Manchanda

01.07.1997 | Ausgabe 3/1997

Current Issues in Discrete Choice Modeling

Michael Keane

01.07.1997 | Ausgabe 3/1997

Thinking About Values in Prospect and Retrospect: Maximizing Experienced Utility

Joel Huber, John Lynch, Kim Corfman, Jack Feldman, Morris Holbrook, Donald Lehmann, Bertrand Munier, David Schkade, Itamar Simonson

01.07.1997 | Ausgabe 3/1997

Representing Heterogeneity in Consumer Response Models 1996 Choice Conference Participants

Wayne Desarbo, Asim Ansari, Pradeep Chintagunta, Charles Himmelberg, Kamel Jedidi, Richard Johnson, Wagner Kamakura, Peter Lenk, Kannan Srinivasan, Michel Wedel

01.07.1997 | Ausgabe 3/1997

Dynamic Influences on Individual Choice Behavior

Robert Meyer, Tulin Erdem, Fred Feinberg, Itzhak Gilboa, Wesley Hutchinson, Aradhna Krishna, Steven Lippman, Carl Mela, Amit Pazgal, Drazen Prelec, Joelx1nm Steckelx2nm

01.07.1997 | Ausgabe 3/1997

Examining Medical Decision Making from a Marketing Perspective

Barbara Kahn, Eric Greenleaf, Julie Irwin, Alice Isen, Irwin Levin, Mary Luce, Manuel Pontes, James Shanteau, Marc Vanhuele, Mark Young

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