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Zeitschrift

Marketing Letters

Marketing Letters 3/2012

Ausgabe 3/2012

Inhaltsverzeichnis ( 28 Artikel )

01.09.2012 | Ausgabe 3/2012

Sequential market basket analysis

Wagner A. Kamakura

01.09.2012 | Ausgabe 3/2012

The effect of a no-pain, no-gain lay theory on product efficacy perceptions

Thomas Kramer, Caglar Irmak, Lauren G. Block, Veronika Ilyuk

01.09.2012 | Ausgabe 3/2012 Open Access

Consumers’ evaluation of allocation policies for scarce health care services: Vested interest activation trumps spatial and temporal distance

Tim M. Benning, Els Breugelmans, Benedict G. C. Dellaert

01.09.2012 | Ausgabe 3/2012 Open Access

Make me special: Gender differences in consumers’ responses to loyalty programs

Valentyna Melnyk, Stijn M. J. van Osselaer

01.09.2012 | Ausgabe 3/2012

Competitive effects of informative advertising in distribution channels

Jianqiang Zhang, Weijun Zhong, Shue Mei

01.09.2012 | Ausgabe 3/2012 Open Access

Multiattribute perceptual mapping with idiosyncratic brand and attribute sets

Tammo H. A. Bijmolt, Michel van de Velden

01.09.2012 | Ausgabe 3/2012

What type of framing message is more appropriate with nine-ending pricing?

Jungsil Choi, Kiljae Lee, Yong-Yeon Ji

01.09.2012 | Ausgabe 3/2012

It’s all in the mindset: Effects of varying psychological distance in persuasive messages

Gergana Y. Nenkov

01.09.2012 | Ausgabe 3/2012

Strategic orientations in a competitive context: The role of strategic orientation differentiation

Rohit Deshpandé, Amir Grinstein, Elie Ofek

01.09.2012 | Ausgabe 3/2012

Competitive channel relationship management: When resellers establish competing manufacturer relationships

Alberto Sa Vinhas, Richard Gibbs

01.09.2012 | Ausgabe 3/2012

Battle royal: Zero-price effect vs relative vs referent thinking

Juan L. Nicolau

01.09.2012 | Ausgabe 3/2012

Correcting the t statistic for measurement error

Srinivas Durvasula, Subhash Sharma, Kealy Carter

01.09.2012 | Ausgabe 3/2012

What characterizes Chinese consumer behavior? A cross-industry analysis of the Chinese diaspora in Japan

Björn Frank, Gulimire Abulaiti, Takao Enkawa

01.09.2012 | Ausgabe 3/2012

When hedonic products help regulate my mood

Inés López López, Salvador Ruiz de Maya

01.09.2012 | Ausgabe 3/2012

To divide or not to divide? The impact of partitioned pricing on the informational and sacrifice effects of price

Franziska Völckner, Alexander Rühle, Martin Spann

01.09.2012 | Ausgabe 3/2012

A tale of two marketplaces: Consumption restriction, social comparison, and life satisfaction

Ronald Paul Hill, Kelly D. Martin, Lan Nguyen Chaplin

01.09.2012 | Ausgabe 3/2012

Novel versus familiar brands: An analysis of neurophysiology, response latency, and choice

Martin Reimann, Raquel Castaño, Judith Zaichkowsky, Antoine Bechara

01.09.2012 | Ausgabe 3/2012

Using discrete choice experiments to estimate willingness-to-pay intervals

Christian Schlereth, Christine Eckert, Bernd Skiera

01.09.2012 | Ausgabe 3/2012

Revisiting low price guarantees: Does consumer versus retailer governance matter?

Adilson Borges, Barry J. Babin

01.09.2012 | Ausgabe 3/2012

The timing and context of consumer decisions

Insights from the life course paradigm
Euehun Lee, Anil Mathur, Choong Kwai Fatt, George P. Moschis

01.09.2012 | Ausgabe 3/2012

When counterfeits raise the appeal of luxury brands

Simona Romani, Giacomo Gistri, Stefano Pace

01.09.2012 | Ausgabe 3/2012

How consumers use product reviews in the purchase decision process

Sungha Jang, Ashutosh Prasad, Brian T. Ratchford

01.09.2012 | Ausgabe 3/2012

A mathematical reformulation of the reference price

Kevin D. Dayaratna, P. K. Kannan

01.09.2012 | Ausgabe 3/2012

On the optimal number of advertising slots in a generalized second-price auction

Alex Kim, Subramanian Balachander, Karthik Kannan

01.09.2012 | Ausgabe 3/2012

Effects of cognitive resource availability on consumer decisions involving counterfeit products: The role of perceived justification

Jungkeun Kim, Jae-Eun Kim, Jongwon Park

01.09.2012 | Ausgabe 3/2012

The boomerang effect of mandatory sanitary messages to prevent obesity

Carolina O. C. Werle, Caroline Cuny

01.09.2012 | Ausgabe 3/2012

Visual art in advertising: The effects of utilitarian vs. hedonic product positioning and price information

Verena Huettl, Heribert Gierl

01.09.2012 | Ausgabe 3/2012

A new C-OAR-SE-based content-valid and predictively valid measure that distinguishes brand love from brand liking

John R. Rossiter

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