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Marketing Letters

Ausgabe 3/2017

Inhalt (12 Artikel)

The future of Marketing Letters

Peter N. Golder, Sandy Jap, Joel H. Steckel

The impact of advertising content on movie revenues

Vithala R. Rao, S. Abraham (Avri) Ravid, Richard T. Gretz, Jialie Chen, Suman Basuroy

Open Access

The value of winning: endorsement returns in individual sports

Dirk F. Gerritsen, Saskia van Rheenen