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Marketing Letters

Ausgabe 3-4/2019

Inhalt (9 Artikel)

How do successful scholars get their best research ideas? An exploration

Cathy Cao, Xinyu Cao, Matthew Cashman, Madhav Kumar, Artem Timoshenko, Jeremy Yang, Shuyi Yu, Jerry Zhang, Yuting Zhu, Birger Wernerfelt

Poverty, consumption, and counterintuitive behavior

Andrew Bryant, Ronald Paul Hill

Influence of the “benefit of the doubt” in online auctions

Yael Steinhart, Michael Kamins, David Mazursky

Value instantiation: how to overcome the value conflict in promoting luxury brands with CSR initiatives

Ji Kyung Park, Carlos J. Torelli, Alokparna (Sonia) Basu Monga, Deborah Roedder John