Skip to main content
main-content

Zeitschrift

Marketing Letters 4/2013
Marketing Letters

Ausgabe 4/2013

share
TEILEN
insite
SUCHEN

Inhaltsverzeichnis (8 Artikel)

01.12.2013

Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda
Abbie Griffin, Brett W. Josephson, Gary Lilien, Fred Wiersema, Barry Bayus, Rajesh Chandy, Ely Dahan, Steve Gaskin, Ajay Kohli, Christopher Miller, Ralph Oliva, Jelena Spanjol

01.12.2013

Customization of online advertising: The role of intrusiveness
Jenny van Doorn, Janny C. Hoekstra

01.12.2013

Toward understanding passive opportunism in dedicated channel relationships
Jody L. Crosno, Chris Manolis, Robert Dahlstrom

01.12.2013

Price or quality? The influence of fluency on the dual role of price
Chia-Jung Chang

01.12.2013

More than just a utensil: The influence of drinking straw size on perceived consumption
Hung-Ming Lin, Hui-Yi Lo, Yu-Sung Liao

01.12.2013

The impact of jump bidding in online auctions
Yongfu He, Peter T. L. Popkowski Leszczyc

01.12.2013

Interrupted anticipation after a service failure: The role of olfactory sensation on expected pleasure, taste enjoyment, consumption, and repatronage intentions
David J. Moore

01.12.2013

Experience, socialization and customer retention: Lessons from the dance floor
Gianna Giudicati, Massimo Riccaboni, Anna Romiti