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Marketing Letters

Marketing Letters 4/2013

Ausgabe 4/2013

Inhaltsverzeichnis ( 8 Artikel )

01.12.2013 | Ausgabe 4/2013

Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda

Abbie Griffin, Brett W. Josephson, Gary Lilien, Fred Wiersema, Barry Bayus, Rajesh Chandy, Ely Dahan, Steve Gaskin, Ajay Kohli, Christopher Miller, Ralph Oliva, Jelena Spanjol

01.12.2013 | Ausgabe 4/2013

Customization of online advertising: The role of intrusiveness

Jenny van Doorn, Janny C. Hoekstra

01.12.2013 | Ausgabe 4/2013

Toward understanding passive opportunism in dedicated channel relationships

Jody L. Crosno, Chris Manolis, Robert Dahlstrom

01.12.2013 | Ausgabe 4/2013

Price or quality? The influence of fluency on the dual role of price

Chia-Jung Chang

01.12.2013 | Ausgabe 4/2013

More than just a utensil: The influence of drinking straw size on perceived consumption

Hung-Ming Lin, Hui-Yi Lo, Yu-Sung Liao

01.12.2013 | Ausgabe 4/2013

The impact of jump bidding in online auctions

Yongfu He, Peter T. L. Popkowski Leszczyc

01.12.2013 | Ausgabe 4/2013

Interrupted anticipation after a service failure: The role of olfactory sensation on expected pleasure, taste enjoyment, consumption, and repatronage intentions

David J. Moore

01.12.2013 | Ausgabe 4/2013

Experience, socialization and customer retention: Lessons from the dance floor

Gianna Giudicati, Massimo Riccaboni, Anna Romiti

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