Ausgabe 4/2017
Inhalt (12 Artikel)
The Pareto rule for frequently purchased packaged goods: an empirical generalization
Baek Jung Kim, Vishal Singh, Russell S. Winer
What is not beautiful should match: how attractiveness similarity affects consumer responses to advertising
Magdalena Bekk, Matthias Spörrle, Franziska Völckner, Erika Spieß, Ralph Woschée
Brand user profiles seldom change and seldom differ
Zachary Anesbury, Maxwell Winchester, Rachel Kennedy
The effect of loyalty program expiration policy on consumer behavior
Els Breugelmans, Yuping Liu-Thompkins
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Stacey M. Baxter, Jasmina Ilicic, Alicia Kulczynski, Tina M. Lowrey
Comparative advertisements and schadenfreude: when and why others’ unfortunate choices make us happy
Ozge Yucel-Aybat, Thomas Kramer
Open Access
The impact of corporate social responsibility on customer attitudes and retention—the moderating role of brand success indicators
Jenny van Doorn, Marjolijn Onrust, Peter C. Verhoef, Marnix S. Bügel
Exploring the unintended negative impact of an ethical climate in competitive environments
Bryan W. Hochstein, William J. Zahn, Willy Bolander
The interactive effects of goal orientation and leadership style on sales performance
Juliano Domingues, Valter Afonso Vieira, Raj Agnihotri
If it has lots of bells and whistles, it must be the best: how maximizers and satisficers evaluate feature-rich versus feature-poor products
Daniel C. Brannon, Brandon W. Soltwisch