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Marketing Letters

Marketing Letters 4/2018

Ausgabe 4/2018

Inhaltsverzeichnis ( 7 Artikel )

06.12.2018 | Ausgabe 4/2018

Antecedents of market orientation: marketing CEOs, CMOs, and top management team marketing experience

Jacob Brower, Pravin Nath

16.11.2018 | Ausgabe 4/2018

Should donation ads include happy victim images? The moderating role of regulatory focus

Yael Zemack-Rugar, Sona Klucarova-Travani

01.12.2018 | Ausgabe 4/2018

Are large portions always bad? Using the Delboeuf illusion on food packaging to nudge consumer behavior

Olivia Petit, Carlos Velasco, Charles Spence

08.12.2018 | Ausgabe 4/2018

Narratives of technology consumption in the face of marketplace discrimination

Akon E. Ekpo, Benét DeBerry-Spence, Geraldine Rosa Henderson, Joseph Cherian

03.10.2018 | Ausgabe 4/2018

Customer participation in service recovery: a meta-analysis

Yves Van Vaerenbergh, Simon Hazée, Annelies Costers

17.12.2018 | Ausgabe 4/2018

The featuring phenomenon in music: how combining artists of different genres increases a song’s popularity

Andrea Ordanini, Joseph C. Nunes, Anastasia Nanni

20.11.2018 | Ausgabe 4/2018

Proud volunteers: the role of self- and vicarious-pride in promoting volunteering

Felix Septianto, Billy Sung, Yuri Seo, Nursafwah Tugiman

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