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2022 | OriginalPaper | Buchkapitel

Organisationskultur und Unternehmenskommunikation

verfasst von : Christian Fieseler

Erschienen in: Handbuch Unternehmenskommunikation

Verlag: Springer Fachmedien Wiesbaden

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Zusammenfassung

Organisationskultur ist ein entscheidender Faktor, um Unternehmenskommunikation authentisch erscheinen zu lassen. Um von Nutzen zu sein, sollte die Kultur eines Unternehmens systematisch erfasst, und in Hinblick auf eventuelle Widersprüche interpretiert werden. Interne Kommunikation ist ein Werkzeug, um sowohl Mitarbeiter in ihrer Organisation kulturell einzubinden wie auch, um zukunftsgerichtete, angestrebte Identitäten zu vermitteln, und so Organisationskultur proaktiv zu gestalten.

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Metadaten
Titel
Organisationskultur und Unternehmenskommunikation
verfasst von
Christian Fieseler
Copyright-Jahr
2022
DOI
https://doi.org/10.1007/978-3-658-22933-7_19