Ausgabe 1/2014
Inhalt (7 Artikel)
Empirical Article
Mobile application service networks: Apple’s App Store
Jieun Kim, Yongtae Park, Chulhyun Kim, Hakyeon Lee
Empirical article
The product development process of an enterprise from an SSME perspective
Liang-Chuan Wu, Ivan Shih
The level of innovation among young innovative companies: the impacts of knowledge-intensive services use, firm characteristics and the entrepreneur attributes
Alicia Mas-Tur, Domingo Ribeiro Soriano
Empirical article
Strategies for ICT product diffusion: the case of the Korean mobile communications market
Sang-Gun Lee, Eui-bang Lee, Chang-Gyu Yang
Empirical article
Managing internal stakeholders’ views of corporate reputation
Isabel Olmedo-Cifuentes, Inocencia María Martínez-León, Gary Davies
Empirical Article
Brand competency as a market segmentation method for brand R&D in the Asian luxury market
Inwon Kang, Jiwon Lee, Matthew M. Shin, Geon-Cheol Shin
Empirical Article
Impact of national culture on the quality of information delivery in services
Adelina Gnanlet, H. Muge Yayla-Kullu