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Zeitschrift

Service Business

Service Business 2/2015

Ausgabe 2/2015

Inhaltsverzeichnis ( 9 Artikel )

01.06.2015 | Call for Papers | Ausgabe 2/2015

Service business track at INBAM, Barcelona, 2014 “Service Design and Technology”

Johan Versendaal, José M. Merigó

01.06.2015 | Empirical Article | Ausgabe 2/2015

Using customer contact centres as relationship marketing instruments

Zanna van der Aa, Josée Bloemer, Jörg Henseler

01.06.2015 | Empirical article | Ausgabe 2/2015

The role of social motivations, ability, and opportunity in online know-how exchanges: evidence from the airline services industry

Enrique Bigné, Carla Ruiz, Luisa Andreu, Blanca Hernandez

01.06.2015 | Empirical article | Ausgabe 2/2015

Innovation management capabilities in rural and urban knowledge intensive business services: empirical evidence

Cristina Fernandes, João J. Ferreira, Carla S. Marques

01.06.2015 | Empirical article | Ausgabe 2/2015

The antecedents and influences of airline loyalty programs: the moderating role of involvement

Edward Shih-Tse Wang, Lily Shui-Lien Chen, I. Fei Chen

01.06.2015 | Empirical article | Ausgabe 2/2015 Open Access

Marketing tradition-bound products through storytelling: a case study of a Japanese sake brewery

Yong-sook Lee, Woo-jin Shin

01.06.2015 | Empirical article | Ausgabe 2/2015

Does the nature of the relationship really matter? An analysis of the roles of loyalty and involvement in service recovery processes

Jesús Cambra-Fierro, Iguácel Melero-Polo, Javier Sese

01.06.2015 | Empirical Article | Ausgabe 2/2015

Self-customization of online service environments by users and its effect on their continuance intention

Youn Jung Kang, Won Jun Lee

01.06.2015 | Empirical article | Ausgabe 2/2015

Cultivating service-oriented citizenship behavior among hotel employees: the instrumental roles of training and compensation

Aizzat Mohd. Nasurdin, Noor Hazlina Ahmad, Cheng Ling Tan

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