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2018 | OriginalPaper | Buchkapitel

CSR and Innovation: Anchoring Sustainability in Henkel’s Innovation Process

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Abstract

The term CSR—and expectations for how companies address their social responsibility—is often understood in a superficial and overly-simplified way. In many instances, it is used as a synonym for voluntary “citizenship” projects outside of core business activities. Other interpretations suggest that CSR simply involves adherence to minimum requirements for moral and ethical behavior, such as the 10 principles of the United Nations Global Compact. Similarly, the discussion of CSR is dominated by standards, certifications and reporting requirements, although these only provide a framework for business activities. The full breadth of topics and considerations that the term CSR covers is much more comprehensive, as illustrated by the United Nations Sustainable Development Goals: These 17 goals and 169 targets provide a common understanding and a shared focus on the challenges and opportunities that need to be addressed in order to drive progress toward sustainable development. CSR offers diverse opportunities for first-movers to open up new markets and gain a competitive advantage by leading progress toward sustainable development. For companies aiming to seize this advantage, innovative products, processes and business models play a decisive role.

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Fußnoten
1
Compared to lightening with the Igora Royal 10 and 12 lines without Fibre Bond Technology
 
Literatur
Zurück zum Zitat Commission of the European Communities. (2001). Promoting a European framework for corporate social responsibility (Dissertation). Brussels. Commission of the European Communities. (2001). Promoting a European framework for corporate social responsibility (Dissertation). Brussels.
Zurück zum Zitat Communication from the Commission to the European Parliament, The Council, The European Economic and Social Committee and the Committee of the Regions. (2011). A renewed EU strategy 2011–14 for corporate social responsibility. Brussels. Communication from the Commission to the European Parliament, The Council, The European Economic and Social Committee and the Committee of the Regions. (2011). A renewed EU strategy 2011–14 for corporate social responsibility. Brussels.
Zurück zum Zitat WBCSD. (2010). Vision 2050: The new agenda for business. WBCSD, Conches, Geneva WBCSD. (2010). Vision 2050: The new agenda for business. WBCSD, Conches, Geneva
Metadaten
Titel
CSR and Innovation: Anchoring Sustainability in Henkel’s Innovation Process
verfasst von
Uwe Bergmann
Copyright-Jahr
2018
DOI
https://doi.org/10.1007/978-3-319-93629-1_11

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