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2020 | OriginalPaper | Buchkapitel
2. How Venture Capital Works
To raise money, you need to know what happens in the mind of a venture capitalist
Abstract
In the previous chapter, I talked about why it is so important to keep your audience in mind when you are telling a story. In my work with founders, I’m sometimes surprised that even pretty experienced founders occasionally don’t understand how venture capital works. By extension, it’s hard to make the most compelling pitch; without understanding venture capital, it is tricky to know what the driving forces behind your investors’ decisions are.
