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Erschienen in:
Artificial Neural Network and Structural Equation Modeling Techniques Kapitel lesen Erstes Kapitel lesen

2022 | OriginalPaper | Buchkapitel

Mobile Payment Technology

verfasst von : Mohammed Faris, Mohd Nazri Mahmud

Erschienen in: Artificial Neural Networks and Structural Equation Modeling

Verlag: Springer Nature Singapore

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Abstract

Using mobile payment technology improves many tasks. Mobile payment technology has a high value due to the perceived benefit of such a technology. Adopting mobile payment technology increases purchasing convenience, improves customer satisfaction, and increases efficiency at checkout. However, the SEM and ANN literature has explored many of the determinants of mobile payment technology adoption such as mobile usefulness, price savings, and referent network size. This chapter contributes to describing the determinants of mobile payment and provides practitioners with insight into how to motivate customers to adopt mobile payment technology.

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Vorheriges Kapitel How Electronic Word of Mouth (eWOM) and Trust Affect Customers’ Intention
Nächstes Kapitel The Role of Online Advertising in the Intentions of Customers
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Metadaten
Titel
Mobile Payment Technology
verfasst von
Mohammed Faris
Mohd Nazri Mahmud
Copyright-Jahr
2022
Verlag
Springer Nature Singapore
Buch
Artificial Neural Networks and Structural Equation Modeling

Print ISBN: 978-981-19-6508-1

Electronic ISBN: 978-981-19-6509-8

Copyright-Jahr: 2022

DOI
https://doi.org/10.1007/978-981-19-6509-8_11