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2020 | OriginalPaper | Buchkapitel

4. Political Strategies of Multinational Companies in Managing Uncertainty: Lessons from Brexit

verfasst von : Dzulfian Syafrian

Erschienen in: Non-market Strategies in International Business

Verlag: Springer International Publishing

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Abstract

This chapter contributes to literature by examining the role of corporate power in shaping a company’s non-market political strategies under situations of uncertainty. Four types of political strategies derived from prior literature on how companies adopt them to cope with uncertainty are discussed, namely, passive, collective-defence, supportive, and individual-defence. These strategies are argued to depend on two factors: the level of corporate bargaining power and the potential impact of uncertainty on the company. Using the case study of Nissan in the context of Brexit, this chapter argues that corporate political strategy under uncertainty depends on its relative bargaining power which determines how a company exercises the power to manage uncertain environments and its relationship with stakeholders. This includes, in particular, business–government relationship and some benefits from the ‘blessing in disguise’ situation.

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Metadaten
Titel
Political Strategies of Multinational Companies in Managing Uncertainty: Lessons from Brexit
verfasst von
Dzulfian Syafrian
Copyright-Jahr
2020
DOI
https://doi.org/10.1007/978-3-030-35074-1_4