Skip to main content

Tipp

Weitere Kapitel dieses Buchs durch Wischen aufrufen

2020 | OriginalPaper | Buchkapitel

User-Generated Short Video Content in Social Media. A Case Study of TikTok

share
TEILEN

Abstract

According to Alexa’s ranking of the top 500 sites on the web, YouTube takes the second place, demonstrating the importance of online services focused on sharing of short self-shot videos. With growing popularity of mobile phones, mobile only short video sharing social media applications appeared on the market. One of such applications is TikTok, probably the most talked-of video sharing platform of 2019, similar to its twin service for the Chinese market, called Douyin. The content on YouTube varies greatly in topic: from music and toys to science and technologies, from computer games and cooking to education and politics. But does the content on mobile short video platforms differ that much too? The content of 1,000 videos on TikTok as a prominent representative of mobile short video sharing social media services was analyzed to find out which content is common and popular on TikTok. Content analysis was applied as the main research technique. Comedy videos and musical performances turned out to be the most popular and the most frequent categories among both male and female performers. Comedy videos are, however, especially frequent among male creators. At that, videos related to beauty and DIY are common for females, but not for males. Additional attention in this study was paid to the potential law infringements on the platform. The cases of potential violations of copyright and personal rights were observed. Videos containing inappropriate contents such as violence, sexual activity, or consumption of drugs and alcohol were, by contrast, not revealed.
Fußnoten
1
The top 500 sites on the web, www.​alexa.​com/​topsites.
 
Literatur
1.
Zurück zum Zitat Scheibe, K., Fietkiewicz, K.J., Stock, W.G.: Information behavior on social live streaming services. J. Inf. Sci. Theory Pract. 4(2), 6–20 (2016) Scheibe, K., Fietkiewicz, K.J., Stock, W.G.: Information behavior on social live streaming services. J. Inf. Sci. Theory Pract. 4(2), 6–20 (2016)
10.
Zurück zum Zitat Zhang, L., Wang, F., Liu, J.: Understand instant video clip sharing on mobile platforms: Twitter’s vine as a case study. In: Proceedings of Network and Operating System Support on Digital Audio and Video Workshop, pp. 85–90. ACM, New York (2014) Zhang, L., Wang, F., Liu, J.: Understand instant video clip sharing on mobile platforms: Twitter’s vine as a case study. In: Proceedings of Network and Operating System Support on Digital Audio and Video Workshop, pp. 85–90. ACM, New York (2014)
16.
Zurück zum Zitat Gurbani, V.K., Migliosi, A., State, R., Payette, C., Cilli, B., Engel, T.: A characterization of short-video and distributed hot-spot activity in Instagram. In: Proceedings of the Principles, Systems and Applications on IP Telecommunications, pp. 28–34. ACM, New York (2015) Gurbani, V.K., Migliosi, A., State, R., Payette, C., Cilli, B., Engel, T.: A characterization of short-video and distributed hot-spot activity in Instagram. In: Proceedings of the Principles, Systems and Applications on IP Telecommunications, pp. 28–34. ACM, New York (2015)
17.
Zurück zum Zitat Hoffmann, C.P., Lutz, C., Meckel, M.: Content creation on the Internet: a social cognitive perspective on the participation divide. Inf. Commun. Soc. 18(6), 696–716 (2015) CrossRef Hoffmann, C.P., Lutz, C., Meckel, M.: Content creation on the Internet: a social cognitive perspective on the participation divide. Inf. Commun. Soc. 18(6), 696–716 (2015) CrossRef
18.
Zurück zum Zitat McRoberts, S., Bonsignore, E., Peyton, T., Yarosh, S.: Do it for the viewers!: audience engagement behaviors of young YouTubers. In: Proceedings of the 15th International Conference on Interaction Design and Children, pp. 334–343. ACM, New York (2016) McRoberts, S., Bonsignore, E., Peyton, T., Yarosh, S.: Do it for the viewers!: audience engagement behaviors of young YouTubers. In: Proceedings of the 15th International Conference on Interaction Design and Children, pp. 334–343. ACM, New York (2016)
19.
Zurück zum Zitat Milkaite, I., Lievens, E.: Child-friendly transparency of data processing in the EU: from legal requirements to platform policies. J. Child. Media 14(1), 5–21 (2019) CrossRef Milkaite, I., Lievens, E.: Child-friendly transparency of data processing in the EU: from legal requirements to platform policies. J. Child. Media 14(1), 5–21 (2019) CrossRef
20.
Zurück zum Zitat Badillo-Urquiola, K., Smriti, D., McNally, B., Golub, E., Bonsignore, E., Wisniewski, P.J.: Stranger danger!: social media app features co-designed with children to keep them safe online. In: Proceedings of the 18th ACM International Conference on Interaction Design and Children, pp. 394–406. ACM, New York (2019) Badillo-Urquiola, K., Smriti, D., McNally, B., Golub, E., Bonsignore, E., Wisniewski, P.J.: Stranger danger!: social media app features co-designed with children to keep them safe online. In: Proceedings of the 18th ACM International Conference on Interaction Design and Children, pp. 394–406. ACM, New York (2019)
21.
Zurück zum Zitat Rettberg, J.W.: Hand signs for lip-syncing: the emergence of a gestural language on musical.ly as a video-based equivalent to emoji. Soc. Media+ Soc. 3(4) (2017) Rettberg, J.W.: Hand signs for lip-syncing: the emergence of a gestural language on musical.ly as a video-based equivalent to emoji. Soc. Media+ Soc. 3(4) (2017)
22.
Zurück zum Zitat Literat, I., Kligler-Vilenchik, N.: Youth collective political expression on social media: the role of affordances and memetic dimensions for voicing political views. New Media Soc. 21(9), 1988–2009 (2019) CrossRef Literat, I., Kligler-Vilenchik, N.: Youth collective political expression on social media: the role of affordances and memetic dimensions for voicing political views. New Media Soc. 21(9), 1988–2009 (2019) CrossRef
23.
Zurück zum Zitat Chen, Z., He, Q., Mao, Z., Chung, H., Maharjan, S.: A study on the characteristics of Douyin short videos and implications for edge caching. In: Proceedings of the ACM Turing Celebration Conference – China, pp. 1–6. ACM, New York (2019) Chen, Z., He, Q., Mao, Z., Chung, H., Maharjan, S.: A study on the characteristics of Douyin short videos and implications for edge caching. In: Proceedings of the ACM Turing Celebration Conference – China, pp. 1–6. ACM, New York (2019)
25.
Zurück zum Zitat Yarosh, S., Bonsignore, E., McRoberts, S., Peyton, T.: YouthTube: youth video authorship on YouTube and vine. In: Proceedings of the 19th ACM Conference on Computer-Supported Cooperative Work & Social Computing, pp. 1423–1437. ACM, New York (2016) Yarosh, S., Bonsignore, E., McRoberts, S., Peyton, T.: YouthTube: youth video authorship on YouTube and vine. In: Proceedings of the 19th ACM Conference on Computer-Supported Cooperative Work & Social Computing, pp. 1423–1437. ACM, New York (2016)
26.
Zurück zum Zitat Che, X., Ip, B., Lin, L.: A survey of current YouTube video characteristics. IEEE Multimed. 22(2), 56–63 (2015) CrossRef Che, X., Ip, B., Lin, L.: A survey of current YouTube video characteristics. IEEE Multimed. 22(2), 56–63 (2015) CrossRef
28.
Zurück zum Zitat Friedländer, M.B.: Streamer motives and user-generated content on social live-streaming services. J. Inf. Sci. Theory Pract. 5(1), 65–84 (2017) Friedländer, M.B.: Streamer motives and user-generated content on social live-streaming services. J. Inf. Sci. Theory Pract. 5(1), 65–84 (2017)
29.
Zurück zum Zitat van Oosten, J.M., Vandenbosch, L., Peter, J.: Gender roles on social networking sites: investigating reciprocal relationships between Dutch adolescents’ hypermasculinity and hyperfemininity and sexy online self-presentations. J. Child. Media 11(2), 147–166 (2017) CrossRef van Oosten, J.M., Vandenbosch, L., Peter, J.: Gender roles on social networking sites: investigating reciprocal relationships between Dutch adolescents’ hypermasculinity and hyperfemininity and sexy online self-presentations. J. Child. Media 11(2), 147–166 (2017) CrossRef
30.
Zurück zum Zitat García Jiménez, A., Montes Vozmediano, M.: Subject matter of videos for teens on YouTube. Int. J. Adolesc. Youth 24(1), 63–78 (2020) CrossRef García Jiménez, A., Montes Vozmediano, M.: Subject matter of videos for teens on YouTube. Int. J. Adolesc. Youth 24(1), 63–78 (2020) CrossRef
31.
Zurück zum Zitat Scheibe, K., Zimmer, F.: Gender differences in perception of gamification elements on social live streaming services. Int. J. Interact. Commun. Syst. Technol. 9(2), 1–15 (2019) Scheibe, K., Zimmer, F.: Gender differences in perception of gamification elements on social live streaming services. Int. J. Interact. Commun. Syst. Technol. 9(2), 1–15 (2019)
32.
Zurück zum Zitat Khan, M.L.: Social media engagement: what motivates user participation and consumption on YouTube? Comput. Hum. Behav. 66, 236–247 (2017) CrossRef Khan, M.L.: Social media engagement: what motivates user participation and consumption on YouTube? Comput. Hum. Behav. 66, 236–247 (2017) CrossRef
35.
Zurück zum Zitat Honka, A., Frommelius, N., Mehlem, A., Tolles, J.N., Fietkiewicz, K.J.: How safe is YouNow? An empirical study on possible law infringements in Germany and the United States. J. MacroTrends Soc. Sci. 1(1), 1–17 (2015) Honka, A., Frommelius, N., Mehlem, A., Tolles, J.N., Fietkiewicz, K.J.: How safe is YouNow? An empirical study on possible law infringements in Germany and the United States. J. MacroTrends Soc. Sci. 1(1), 1–17 (2015)
36.
Zurück zum Zitat Livingstone, S., Kirwil, L., Ponte, C., Staksrud, E.: In their own words: What bothers children online? Eur. J. Commun. 29(3), 271–288 (2014) CrossRef Livingstone, S., Kirwil, L., Ponte, C., Staksrud, E.: In their own words: What bothers children online? Eur. J. Commun. 29(3), 271–288 (2014) CrossRef
37.
Zurück zum Zitat Huguenin, K., Kermarrec, A.M., Kloudas, K., Taïani, F.: Content and geographical locality in user-generated content sharing systems. In: Proceedings of the 22nd International Workshop on Network and Operating System Support for Digital Audio and Video, pp. 77–82. ACM, New York (2012) Huguenin, K., Kermarrec, A.M., Kloudas, K., Taïani, F.: Content and geographical locality in user-generated content sharing systems. In: Proceedings of the 22nd International Workshop on Network and Operating System Support for Digital Audio and Video, pp. 77–82. ACM, New York (2012)
38.
Zurück zum Zitat Krippendorff, K.: Content Analysis: An Introduction to its Methodology, 2nd edn. Sage, Thousand Oaks (2004) Krippendorff, K.: Content Analysis: An Introduction to its Methodology, 2nd edn. Sage, Thousand Oaks (2004)
39.
Zurück zum Zitat McMillan, S.J.: The challenge of applying content analysis for the World Wide Web. In: Krippendorff, K., Bock, M.A. (eds.) The Content Analysis Reader, pp. 60–67. Sage, Los Angeles (2009) McMillan, S.J.: The challenge of applying content analysis for the World Wide Web. In: Krippendorff, K., Bock, M.A. (eds.) The Content Analysis Reader, pp. 60–67. Sage, Los Angeles (2009)
40.
Zurück zum Zitat Fietkiewicz, K.J., Lins, E., Baran, K.S., Stock, W.S.: Inter-generational comparison of social media use: investigating the online behavior of different generational cohorts. In: Proceedings of the 49th Hawaii International Conference on System Sciences, pp. 3829–3838. IEEE Computer Society, Washington, DC (2016) Fietkiewicz, K.J., Lins, E., Baran, K.S., Stock, W.S.: Inter-generational comparison of social media use: investigating the online behavior of different generational cohorts. In: Proceedings of the 49th Hawaii International Conference on System Sciences, pp. 3829–3838. IEEE Computer Society, Washington, DC (2016)
41.
Zurück zum Zitat Schumann, L., Stock, W.G.: The information service evaluation (ISE) model. Webology 11(1), 1–20 (2014) Schumann, L., Stock, W.G.: The information service evaluation (ISE) model. Webology 11(1), 1–20 (2014)
Metadaten
Titel
User-Generated Short Video Content in Social Media. A Case Study of TikTok
verfasst von
Aliaksandra Shutsko
Copyright-Jahr
2020
DOI
https://doi.org/10.1007/978-3-030-49576-3_8