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Erschienen in:
2016 | OriginalPaper | Buchkapitel
St. Petersburg as a Tourist Destination
Searching for the Gastronomic Brand
verfasst von : Valery Gordin, Julia Trabskaya
Erschienen in: Tourism Management, Marketing, and Development
Verlag: Palgrave Macmillan US
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In recent years there has been a significant growth of interest in regional gastronomic brands. In this chapter the authors analyze the structure, content, and individual characteristics of the gastronomic industry as a key component of regional tourism. The apparent interest in the gastronomic component stems from tourists’ desire to obtain a deeper understanding of the specificities of the area they are visiting and their wish to diversify and intensify the impressions garnered on their trips.