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With regard to the failure to achieve industry collaborations, this chapter uncovers seven causes: an unclear business model; a center’s lack of brand; a lack of experience in the research team; an unclear value proposition; a disproportionate research team size; a center’s internal bureaucracy or politics; and the unacceptance of research results by external stakeholders. Later, 12 business models being applied at high-performing research centers are presented, including technology transfer through public funding, transfer pricing, marketing collaborations, freemium, licensing, spin-offs, search models, and consultancy joint ventures. Finally, 10 practical mechanisms are provided for optimizing university-industry-government models and facing the aforementioned barriers: designing a collaborative business model that fits the center’s orientation and age; reviewing the processes of your communication unit, ensuring a map of roles, processes in cascade and a CRM of specialized media; and doing periodic industry lectures to translate research results into impact; and more.
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- Stage 3: Commercialization—Designing Collaborative Business Models for University-Industry-Government Relations
- Chapter 5
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