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2020 | OriginalPaper | Buchkapitel

3. Stakeholder der CSR

verfasst von : Marc Helmold, René Dathe, Tracy Dathe, Dominique-Pascal Groß, Florian Hummel

Erschienen in: Corporate Social Responsibility im internationalen Kontext

Verlag: Springer Fachmedien Wiesbaden

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Zusammenfassung

Die Stakeholder-Theorien sind wichtige theoretische Grundlagen für das heutige Business Ethik Management sowohl in der Wirtschaftspraxis als auch in der akademischen Forschung. Maßgeblich begründet von Edward Freeman in den 1980er-Jahren, versteht sich die Stakeholder-Denkweise als die Wertschöpfungsoperation der Unternehmen und als wechselseitige Wirkung zwischen den verschiedenen betroffenen Interessengruppen. Somit umfassen die Theorien die umfangreichen Wirtschaftsprozesse in einem übersichtlichen Rahmenwerk der Stakeholder-Beziehungen und ermöglichen eine pragmatische und effektive Steuerung der CSR-Strategie als Stakeholder Relationship Management (SRM). In diesem Kapitel werden wir die Grundsätze der Stakeholder-Theorien erläutern bzw. einige wichtige Stakeholder-Beziehungen beleuchten.

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Metadaten
Titel
Stakeholder der CSR
verfasst von
Marc Helmold
René Dathe
Tracy Dathe
Dominique-Pascal Groß
Florian Hummel
Copyright-Jahr
2020
DOI
https://doi.org/10.1007/978-3-658-30899-5_3