92. Strategic Creation of Wealth from Menace Through Sustainable Business Model Design

This paper endeavors to document how the strategic design intervention for water hyacinth craft project has evolved as creating wealth from the raw material which was considered menace. The central idea was to use shared value principle by creating and optimizing the use of the value chain so that artisans can find a new source of their livelihood and earn as per their skill level. It is also describing how successfully it has gained popularity among the rural households encouraging sustainable livelihood and contributing to the inclusive growth for the larger community. The paper portrays an example of achieving triple bottom line for sustainable business model through an empirical study. Documenting this sustainable business model case study would certainly help share knowledge and experience for the benefit of others to learn and inspire.