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2004 | OriginalPaper | Buchkapitel

Strategic planning: who needs it?

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Is a company’s success inversely related to its number of strategic planners? Has strategic planning lost its shine? The eighties were the heyday of these number-tumbling wonderkids, freshly minted from business school. But where are they now?

Metadaten
Titel
Strategic planning: who needs it?
Copyright-Jahr
2004
DOI
https://doi.org/10.1007/978-1-4039-9003-7_48