Skip to main content
main-content

Über dieses Buch

The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovative capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Moreover, communication of innovation is one essential impact factor of innovation success due to successful launches of innovations into markets, establishment of stakeholder relationships, and strengthened corporate reputation in the long-run. Consequently, the portfolio of communication activities for innovations has to be mastered by a company or collaborative network equal to the innovation portfolio. Thus, management of innovation and innovation communication on a strategic level play an important role in business nowadays. This new book concentrates on new approaches and methods for strategies and communications for innovations. As one part of the book, integrated perspectives on strategy and communication for innovation intend to bridge the gap between innovation management and communication management. This new book shall contribute to management science and answer current question in business. It provides cutting-edge information and offers a knowledge source for researchers, students, and business representatives who design, implement and manage innovation and innovation communication / marketing of innovation.

Inhaltsverzeichnis

Frontmatter

Strategic Perspectives on Innovation

Frontmatter

2011 | OriginalPaper | Buchkapitel

Chapter 1. Challenges, Approaches, and Strategic Aspects of Innovation

Michael Hülsmann, Nicole Pfeffermann

2011 | OriginalPaper | Buchkapitel

Chapter 2. Strategic Open Innovation: Basics, Actors, Tools and Tensions

Kathrin M. Möslein, Bastian Bansemir

2011 | OriginalPaper | Buchkapitel

Chapter 3. Challenges and Visual Solutions for Strategic Business Model Innovation

Martin J. Eppler, Friederike Hoffmann

2011 | OriginalPaper | Buchkapitel

Chapter 4. Cognitive Diversity of Top Management Teams as a Competence-Based Driver of Innovation Capability: How to Decode Its Contribution Comprehensively

Michael Hülsmann, Meike Tilebein, Philip Cordes, Vera Stolarski

2011 | OriginalPaper | Buchkapitel

Chapter 5. Developing a Technology Intelligence Strategy to Access Knowledge of Innovation Clusters

Rani J. Dang, Letizia Mortara, Ruth Thomson, Tim Minshall

2011 | OriginalPaper | Buchkapitel

Chapter 6. Social Innovation and Interactive Value Creation as Strategic Demand for Management

Ralf Kopp

Communicative Perspectives on Innovation

Frontmatter

2011 | OriginalPaper | Buchkapitel

Chapter 7. Communication of Innovation: Marketing, Diffusion, and Frameworks

Nicole Pfeffermann, Michael Hülsmann

2011 | OriginalPaper | Buchkapitel

Chapter 8. Innovation Marketing: An Introduction

Fee Steinhoff, Volker Trommsdorff

2011 | OriginalPaper | Buchkapitel

Chapter 9. The Role of Word of Mouth in the Diffusion of Innovation

Tim Mazzarol

2011 | OriginalPaper | Buchkapitel

Chapter 10. An Integrated Approach to Communications in the Open Innovation Process

Manfred Bruhn, Grit Mareike Ahlers

2011 | OriginalPaper | Buchkapitel

Chapter 11. Managing Emotions Matters: A Balanced Framework for Communicating Innovations in Companies

Claudia Mast

2011 | OriginalPaper | Buchkapitel

Chapter 12. The Scent of Innovation: Towards an Integrated Management Concept for Visual and Scent Communication of Innovation

Nicole Pfeffermann

Integrated Perspectives on Innovation

Frontmatter

2011 | OriginalPaper | Buchkapitel

Chapter 13. The Linkage Between Strategy and Communication for Innovation

Nicole Pfeffermann, Michael Hülsmann

2011 | OriginalPaper | Buchkapitel

Chapter 14. Research and Development, Innovation and Marketing: How to Convince Internal and External Stakeholders of Technological Innovations

Alexander Brem, Mostafa Hashem Sherif, Liora Katzenstein, Kai-Ingo Voigt, Dominique Marcel Lammer

2011 | OriginalPaper | Buchkapitel

Chapter 15. A Relational Communication Strategy for Successful Collaborative Innovation in Business-to-Business Markets

Bill Donaldson, Thomas O’Toole, Mary Holden

2011 | OriginalPaper | Buchkapitel

Chapter 16. Strategic Planning for Communication of Innovation: Crowdsourcing as Social Capital

Sherry Devereaux Ferguson

2011 | OriginalPaper | Buchkapitel

Chapter 17. Achieving Market Leadership for Innovation Through Communication

Eric Viardot

2011 | OriginalPaper | Buchkapitel

Chapter 18. Innovation Communication as a Cross-Functional Dynamic Capability: Strategies for Organizations and Networks

Nicole Pfeffermann

Best Practices

Frontmatter

2011 | OriginalPaper | Buchkapitel

Chapter 19. Science Comes Alive! The Internet Film Portal DFG Science TV

Eva-Maria Streier, Nicole Pfeffermann, Jörn Grapp

2011 | OriginalPaper | Buchkapitel

Chapter 20. DHL Open Innovation: Program for the Development, Deployment and Promotion of Innovative Solutions in Logistics

Keith Ulrich

2011 | OriginalPaper | Buchkapitel

Chapter 21. Communication Management Via Web: The Web-Based Tool ICOM Compass

Hans-Werner Jäger, Annegret Jäger

2011 | OriginalPaper | Buchkapitel

Chapter 22. Case Study Electro-Mobility: RWE Mobility

Katja Reimann, Carolin Reichert

2011 | OriginalPaper | Buchkapitel

Chapter 23. A Holistic Approach to Communicating Innovations: Siemens and Its Environmental Portfolio

Ulrich Eberl

2011 | OriginalPaper | Buchkapitel

Chapter 24. User-Centered Radical Innovation at Deutsche Telekom Laboratories

Fee Steinhoff, Henning Breuer

2011 | OriginalPaper | Buchkapitel

Chapter 25. The High-Tech Innovation “ParcelRobot”: Patent Strategy and Communication Tools

Moritz Rohde, Nicole Pfeffermann, Wolfgang Echelmeyer, Carsten Rasch

Backmatter

Weitere Informationen

Premium Partner

Neuer InhaltNeuer InhaltNeuer InhaltPluta LogoNeuer Inhalt

BranchenIndex Online

Die B2B-Firmensuche für Industrie und Wirtschaft: Kostenfrei in Firmenprofilen nach Lieferanten, Herstellern, Dienstleistern und Händlern recherchieren.

Whitepaper

- ANZEIGE -

Wie können Sie Stress im Fernstudium bewältigen?

Ein Fernstudium erfordert ein hohes Maß an Selbstorganisation und Disziplin. Das bedeutet oft Stress - Prüfungsstress, Abgabetermine, Zeitdruck… Stress wird dann zum Problem, wenn wir ihn nicht mehr im Griff haben. Wenn wir die Ursachen und auch Auswirkungen von Stress verstehen, ist das ein wichtiger Schritt hin zu einem erfolgreichen Stressmanagement. Lesen Sie in diesem Auszug aus dem Fachbuch "Stressmanagement im Fernstudium" wie Sie Ihren Stress effektiv bewältigen können. Inklusive Selbsttest. 
Jetzt gratis downloaden!

Sonderveröffentlichung

- ANZEIGE -

„Immer mehr Mittelständler entdecken Crowdlending“

Nicht nur Start-ups besorgen sich Kapital auf digitalem Weg, sondern zunehmend auch traditionelle Mittelständler. Christopher Gräz, CEO der Kapilendo AG, erklärt die Vorgehensweise von Crowd-Plattformen und deren Vorteile für etablierte Unternehmen.
Mehr dazu erfahren Sie hier!

Bildnachweise