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01.03.2014 | Empirical article

Strategies for ICT product diffusion: the case of the Korean mobile communications market

verfasst von: Sang-Gun Lee, Eui-bang Lee, Chang-Gyu Yang

Erschienen in: Service Business | Ausgabe 1/2014

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Abstract

The purpose of this study was to analyze the mobile communications market before and after saturation and to discuss the changes in diffusion factors by the ICT generations in order to understand the effects of overshooting and innovations. According to the analysis, (1) the expansion of ICT products is increasingly influenced by innovation due to overshooting occurs after market saturation, (2) SNS, a topic of intense contemporary significance, impacts the spread of ICT products by creating social networks, and (3) as the technology generation progresses, the innovation effect increases and the imitation effect decreases for ICT product spreading. These results imply that technology innovation is the most important strategy for ICT product distribution. Because post-adopters have a high desire to consume new ICT products, technological innovation can cause demand among post-adopters.

Vorheriger Artikel The level of innovation among young innovative companies: the impacts of knowledge-intensive services use, firm characteristics and the entrepreneur attributes

Nächster Artikel Managing internal stakeholders’ views of corporate reputation

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Titel: Strategies for ICT product diffusion: the case of the Korean mobile communications market
verfasst von: Sang-Gun Lee
Eui-bang Lee
Chang-Gyu Yang
Publikationsdatum: 01.03.2014
Verlag: Springer Berlin Heidelberg
Erschienen in: Service Business / Ausgabe 1/2014
Print ISSN: 1862-8516
Elektronische ISSN: 1862-8508
DOI: https://doi.org/10.1007/s11628-013-0187-9

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