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Über dieses Buch

The innovation economy sets new standards for global business and requires efficient innovation management to plan, execute and evaluate innovation activities, establish innovation capability and coordinate resources and capacities for innovation on an intra- and inter-organizational level. Communication has become a critical factor underpinning successful innovation. As a new communication field, innovation communication facilitates the successful launches of new products and services, the establishment of stakeholder relationships, and the strengthening of corporate reputation in the long-run. Consequently, firms today need to develop a strong portfolio of communication tools as an integral part of their strategic innovation management activities. This new edition mainly concentrates on emerging approaches and methods for integrating communication as part of strategic innovation management. A key theme is the provision of an integrated perspective to bridge the gap between innovation management and communication management at both strategic and operational levels. This book makes an important contribution to this evolving academic domain by providing multiple perspectives on the latest research on innovation communication and strategic open innovation. It also provides guidance for managers seeking to understand the diverse ways by which they can leverage communication to support successful innovation.

Inhaltsverzeichnis

Frontmatter

Strategic Perspectives on Innovation

Frontmatter

2013 | OriginalPaper | Buchkapitel

Chapter 1. Strategies for Business Model Innovation: Challenges and Visual Solutions for Strategic Business Model Innovation

Martin J. Eppler, Friederike Hoffmann

2013 | OriginalPaper | Buchkapitel

Chapter 2. Enriching Open Innovation Theory and Practice by Strengthening the Relationship with Strategic Thinking

Wim Vanhaverbeke, Nadine Roijakkers

2013 | OriginalPaper | Buchkapitel

Chapter 3. Open Innovation: Strategic Options, Actors, Tools and Tensions

Kathrin Moeslein

2013 | OriginalPaper | Buchkapitel

Chapter 4. Overcoming the Innovation Barrier: A Search-Selection Model of Breakthrough Innovation in Large Firms

Simon J. Ford, Simone Ferriani, David R. Probert

2013 | OriginalPaper | Buchkapitel

Chapter 5. Harnessing the Innovation Potential of Citizens: How Open Innovation Can be Used to Co-develop Political Strategies

Giordano Koch, Maximilian Rapp, Niclas Kröger

2013 | OriginalPaper | Buchkapitel

Chapter 6. Strategic and Innovation Networks in the Flanders Biotechnology Industry

Thomas Crispeels, Radu Huculeci, Jurgen Willems, Ilse Scheerlinck

2013 | OriginalPaper | Buchkapitel

Chapter 7. Cognitive Diversity of Top Management Teams as a Competence-Based Driver of Innovation Capability

Michael Hülsmann, Meike Tilebein, Philip Cordes, Vera Stolarski

Communicative Perspectives on Innovation

Frontmatter

2013 | OriginalPaper | Buchkapitel

Chapter 8. The Role of Communicators in Innovation Clusters

Bettina Blasini, Rani J. Dang, Tim Minshall, Letizia Mortara

2013 | OriginalPaper | Buchkapitel

Chapter 9. Integrated Communication in the Innovation Process: An Approach to Integrated Innovation Communication

Manfred Bruhn, Grit Mareike Ahlers

2013 | OriginalPaper | Buchkapitel

Chapter 10. Innovation Marketing: An Introduction

Fee Steinhoff, Volker Trommsdorff

2013 | OriginalPaper | Buchkapitel

Chapter 11. The Role of Social Capital, Strategic Networking and Word of Mouth Communication in the Commercialisation of Innovation

Tim Mazzarol

2013 | OriginalPaper | Buchkapitel

Chapter 12. Managing Emotions Matters: A Balanced Framework for Communicating Innovations in Companies

Claudia Mast

2013 | OriginalPaper | Buchkapitel

Chapter 13. The Scent of Innovation: Towards an Integrated Management Framework for Innovation Communication

Nicole Pfeffermann

Integrated Perspectives on Innovation

Frontmatter

2013 | OriginalPaper | Buchkapitel

Chapter 14. Innovation Communication and Inter-Functional Collaboration: A View from the Competing Values Framework for Corporate Communication

Alan Belasen, Rosalyn Rufer

2013 | OriginalPaper | Buchkapitel

Chapter 15. Innovation Communication as an Integrative Management Capability in Digital Innovation Ecosystems

Nicole Pfeffermann

2013 | OriginalPaper | Buchkapitel

Chapter 16. A Relational Communication Strategy for Successful Collaborative Innovation in Business-to-Business Markets

Thomas O’Toole, Mary T. Holden

2013 | OriginalPaper | Buchkapitel

Chapter 17. Achieving Market Leadership with Collaborative Innovation: The Case of Technology-Driven Companies

Eric Viardot

2013 | OriginalPaper | Buchkapitel

Chapter 18. Audience-Centered Approaches to Strategic Planning: Accessing Social Capital Through Sharing Platforms on Social Media

Sherry Devereaux Ferguson

2013 | OriginalPaper | Buchkapitel

Chapter 19. Communicating for Innovation: The “Social” Enterprise and the Translation of Novel Ideas

Eduardo Rodriguez-Montemayor

2013 | OriginalPaper | Buchkapitel

Chapter 20. There is Something Forgotten About the Customer in the State of Denmark’s Finance: The Tale of Danske Bank’s Misaligned Innovation and Communication Strategy

Jørn Bang Andersen

Best Practices and Case Examples

Frontmatter

2013 | OriginalPaper | Buchkapitel

Chapter 21. A Holistic Approach to Communicating Innovations: Siemens and Its Environmental Portfolio

Ulrich Eberl

2013 | OriginalPaper | Buchkapitel

Chapter 22. User-Centered Radical Innovation at Telekom Innovation Laboratories: Tools and Methods to Generate New Propositions for Mobile Payment

Fee Steinhoff, Henning Breuer

2013 | OriginalPaper | Buchkapitel

Chapter 23. Co-Innovation and Communication: The Case of SAP’s Global Co-Innovation Lab Network

Sabine Patsch, Ansgar Zerfass

2013 | OriginalPaper | Buchkapitel

Chapter 24. Empowering Members of a Brand Community to Gain Consumer Insights and Create New Products: The Case of the Vorwerk Thermomix Research Community

Madeleine Kröper, Volker Bilgram, Ramona Wehlig

2013 | OriginalPaper | Buchkapitel

Chapter 25. The Role of Social Media for Innovation

Tim Kastelle, Ralph Ohr

2013 | OriginalPaper | Buchkapitel

Chapter 26. Innovation and Value in Networks for Emerging Musicians

Phillip A. Cartwright, Gareth Dylan Smith

Backmatter

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