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Innovation and exporting together form a strategic path toward growth and competitiveness for developing country (DC) firms. The purpose of this study is to understand ways of strengthening the path of more innovation for greater exporting by examining the roles of DC firm resources and environmental factors in innovation and exporting pursuits. Guided by the Contingency Resource-Based View, we studied these pursuits by Romanian wine companies by conducting interviews with firm managers and industry experts. We determined that innovation-exporting is influenced negatively and positively by five organizational and managerial resources (i.e., international market orientation, production costs, and financial and human resources, passion for excellence, and self-referencing), and six environmental factors at domestic, regional, and global levels (i.e., market development, market integrity, regional funding and regulation, country-of-origin effects, and global competitive intensity). The combination of effects indicates a complex set of dynamics shaping innovation-exporting actions of DC firms. There are several managerial implications of, and future research directions resulting from, our findings.
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- Strengthening Innovation for Greater Exporting: A Strategic Path for Developing Country Firms
Erin Peregrine Antalis
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