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2018 | OriginalPaper | Buchkapitel

Subjective Preferences Towards Various Conditions of Self-Administered Questionnaires: AHP and Conjoint Analyses

verfasst von : Rafał Michalski, Marta Staniów

Erschienen in: Design, User Experience, and Usability: Theory and Practice

Verlag: Springer International Publishing

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Abstract

Using questionnaires for eliciting data from respondents has a long term history. The present paper focuses on subjects’ preferences towards specific self-administered questionnaire designs and circumstances in which these experiments are carried out. The paper examines three factors, that is, the assistant presence (yes, no), survey form (paper or electronic), and scale type (visual analogue or Likert). A pairwise comparison technique was employed to obtain participants’ opinions. Calculations of the relative preferences were performed according to the Analytic Hierarchy Process (AHP) methodology. The conjoint methodology employed in this study provided partial utilities of the examined factor levels and relative importances for the effects. Apart from verifying the statistical significance of the investigated factors, the analysis of variance revealed also possible interactions between them.

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Vorheriges Kapitel A Comparison of User Testing and Heuristic Evaluation Methods for Identifying Website Usability Problems

Nächstes Kapitel The MeCUE Questionnaire (2.0): Meeting Five Basic Requirements for Lean and Standardized UX Assessment

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Titel: Subjective Preferences Towards Various Conditions of Self-Administered Questionnaires: AHP and Conjoint Analyses
verfasst von: Rafał Michalski
Marta Staniów
Verlag: Springer International Publishing
Buch: Design, User Experience, and Usability: Theory and Practice
Print ISBN: 978-3-319-91796-2

Electronic ISBN: 978-3-319-91797-9

Copyright-Jahr: 2018
DOI: https://doi.org/10.1007/978-3-319-91797-9_32

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