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Erschienen in:
2015 | OriginalPaper | Buchkapitel
Success Factors for Japanese Convenience Stores
verfasst von : Linda M. Delene, Gail L. Stautamoyer, Toshiyuki Sasaki
Erschienen in: Proceedings of the 1993 World Marketing Congress
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Seven Eleven Japan (SEJ) , a franchised convenience store chain, combines several factors to produce world-class strategy. SEJ’S success factors include their franchise arrangements; an intensive distribution system; computer technology supporting “Tanpin-Kanri” with Graphic Order Terminals and an Integrated Services Digital Network; and a combined marketing and promotion system. The corporation’s continuous emphasis on customers dominates their achievement of extraordinary standards with single-item product management. SEJ represents a country-specific example of an integrated service management and marketing enterprise.