2016 | Buch
Successful Social Media and Ecommerce Strategies in the Wine Industry
herausgegeben von: Gergely Szolnoki, Liz Thach, Dani Kolb
Verlag: Palgrave Macmillan US
2016 | Buch
herausgegeben von: Gergely Szolnoki, Liz Thach, Dani Kolb
Verlag: Palgrave Macmillan US
This book focuses on principles and practices in digital wine marketing. By providing a global overview of social media and e-commerce strategies and practices in the wine business, this book allows readers to understand how consumers and producers deal with these modern communication and selling platforms.