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Erschienen in:
2020 | OriginalPaper | Buchkapitel
6. Summary and Conclusions
verfasst von : Yvan J. Kelly, David Berri, Victor A. Matheson
Erschienen in: The Economics of the Super Bowl
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Abstract
Ex ante economic impact studies of the Super Bowl show that the presence of the game in a city does not provide the level of economic benefit that proponents of the game claim it has. Halftime performers appear to perform in order to gain expose for their music. Their performance results in significantly higher levels of music consumption. The impact their appearance has on future concert ticket sales is in need of further research. Quarterbacks who win the Super Bowl see a benefit of around $2 million in their future playing contracts. Measuring the marginal revenue product of quarterbacks is difficult because it is interrelated with other players in this team sport.