Summary and Outlook

The starting point for this book was the observation that (German) financial services firms have not been able to generate an adequate return for their shareholders in the business with private customers in recent years. Therefore, the development of a vision, a complementing strategy as well as exemplary implementation concepts that provide a firm operating in this market with a sustainable competitive advantage was the center of interest. In the following, the main findings of the analysis and, finally, primary prospects for further research will be presented.